Brand Tone

Rugged, Practical, Authentic

Brand Values

• •Quality and Durability
• •Adventure/Outdoor Connection
• •Practicality
• •Authenticity
• •Versatility

Best Practices

• •Use strong, descriptive language to highlight the durability and quality of the products.
• •Incorporate keywords related to outdoor activities and adventure to appeal to the target audience.
• •Maintain a straightforward and practical tone, avoiding overly flowery or embellished language.
• •Emphasize the functionality and versatility of the products for various activities.
• •Showcase the brand's commitment to quality and craftsmanship through detailed product descriptions.

Social Perception

A brand that represents durable, high-quality goods for outdoor enthusiasts and everyday adventurers. It is reliable and authentic.

Copy Examples

• •"Logo Split Tee: Your go-to for everyday wear, built to last."
• •"Leather Patch Trucker: Classic style meets durable construction."
• •"Canvas Vest: A versatile layer for any adventure."
• •"Kids Adventure Robe: Cozy comfort for your little explorer."
• •"Sherpa Jacket: Stay warm and protected in style."