Brand Tone

Professional and Trustworthy, Customer-Focused and Approachable, Practical and Solution-Oriented, Enthusiastic about Outdoor Living

Brand Values

• •Quality Craftsmanship
• •Sustainability and Environmental Responsibility
• •Customer Satisfaction
• •Innovation and Design Excellence
• •British Manufacturing/Handcrafted

Best Practices

• •Always Emphasize Quality and Durability: Use words like "robust," "sturdy," "handcrafted," "long-lasting," "premium," and "built to last" to reinforce the high standard of the products.
• •Highlight Sustainability: Consistently mention the use of FSC-approved timber and environmentally friendly practices. This is a key differentiator and value.
• •Maintain a Professional yet Approachable Voice: Be informative and clear, showcasing expertise, but also be open, friendly, and customer-centric in your language. Avoid overly casual slang but don't be afraid to show passion for outdoor living.
• •Focus on Solutions and Benefits: Explain how the products improve the customer's outdoor space or workshop, solving practical needs (e.g., "organize your tools," "create a relaxing retreat," "keep your logs dry").
• •Be Transparent and Trustworthy: Clearly state where products are made (UK, Wisbech), the materials used, and be honest in product descriptions. If offering assembly, provide clear guidance or links to helpful resources.

Social Perception

Positive for Product Quality, Generally Good Customer Service, Appreciation for Value, Assembly Can Be a Mixed Bag, Seen as a Growing and Reputable Company

Copy Examples

• •Headline: Invest in Your Outdoors: Handcrafted, Sustainable Garden Furniture Built to Last. Body: At Arbor Garden Solutions, we believe your garden is an extension of your home. That's why we meticulously handcraft each piece of furniture in our UK workshop using only FSC-certified, sustainably sourced timber. Discover durable, beautiful solutions designed for years of enjoyment.
• •Headline: Quality You Can Feel. Craftsmanship You Can Trust. Body: From robust workbenches to elegant picnic sets, every Arbor Garden Solutions product is a testament to British craftsmanship. We are committed to exceptional quality and sustainable practices, ensuring you receive furniture that's not only stylish but also kind to the planet.
• •Headline: Your Perfect Garden Oasis, Sustainably Built. Body: Create the outdoor space you've always dreamed of with Arbor Garden Solutions. Our wide range of garden buildings and furniture is designed with passion, precision, and a deep respect for the environment. Experience the difference quality materials and expert craftsmanship make.
• •Headline: More Than Just Furniture – It's a Commitment to Quality & Sustainability. Body: We're Arbor Garden Solutions, and we're passionate about creating top-quality wooden furniture that stands the test of time. Based in Wisbech, our skilled team designs, manufactures, and delivers directly to you, ensuring excellence from our workshop to your garden. All our timber is FSC-approved, because a beautiful garden shouldn't cost the earth.
• •Headline: Need a Sturdy Workbench or a Cozy Log Store? We've Got You Covered. Body: Arbor Garden Solutions offers practical, durable wooden solutions for every garden and workshop. Handcrafted in the UK from sustainable timber, our products are designed for longevity and performance. Got a question? Our friendly team is here to help you find the perfect fit!