Brand Tone

Professional, Competent & Expert, Collaborative, Client-Focused & Tailored, Innovative & Modern, Trustworthy

Brand Values

• •Professionalism: Delivering high-quality work and tangible outcomes.
• •Expertise & Continuous Learning: Staying updated with the latest web technologies and strategies.
• •Collaboration: Working closely with clients to achieve their goals.
• •Customization & Client-Centricity: Providing solutions tailored to individual client needs.
• •Passion for the Web: A genuine enthusiasm for digital technologies and their potential.
• •Results-Oriented: Focusing on achieving concrete and measurable results for their clients.
• •Clarity and Concreteness: Emphasizing clear communication and practical solutions.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., professional, expert, collaborative, results-oriented, innovative) and share it with everyone who creates content. Include examples of "do's and don'ts."
• •Focus on Client Benefits & Solutions: Emphasize how your services solve client problems and help them achieve their goals (e.g., "concrete results," "grow your business"). Use "you" and "your" to speak directly to the client.
• •Use Clear, Confident, and Jargon-Free Language (where appropriate): While demonstrating expertise is crucial, avoid overly technical jargon that clients may not understand. Explain complex services in a clear and accessible way. If technical terms are necessary, briefly explain them.
• •Maintain Professionalism in All Communications: Ensure all copy, from website text to emails and proposals, reflects the established professional tone. This includes proper grammar, spelling, and a respectful approach.
• •Showcase Expertise Through Case Studies and Tailored Language: Instead of just stating expertise, demonstrate it. Use case studies (if available) and language that reflects a deep understanding of client needs and the ability to provide "sartorial" (custom-fit) solutions. Highlight the process and the collaborative nature of your work.

Social Perception

Clients who engage with them likely perceive them as a professional and competent Italian web agency capable of delivering a range of digital services. The emphasis on a "tailor-made" approach would appeal to businesses looking for personalized solutions rather than generic ones. The general public is likely unaware of e84.it unless they are specifically searching for web design and digital marketing services in their service area (Italy).

Copy Examples

• •Headline for Web Design Service: Your Vision, Expertly Crafted. We build websites that not only look stunning but deliver tangible results for your business. Discover Element Eightyfour's tailor-made web solutions.
• •E-commerce Solution Snippet: Ready to Sell More Online? Element Eightyfour develops powerful e-commerce platforms on Shopify, WooCommerce, and Magento, designed to convert visitors into loyal customers. Let's build your digital storefront.
• •SEO & Web Marketing Pitch: Stop Being Invisible. Start Getting Noticed. Our data-driven SEO and web marketing strategies are designed to elevate your brand, attract qualified leads, and achieve concrete growth. Partner with Element Eightyfour.
• •About Us Excerpt (Value Proposition): At Element Eightyfour, we're more than just a web agency; we're your dedicated digital partners. With a passion for innovation and a commitment to a 'sartorial' approach, we craft bespoke web solutions that truly reflect your brand and drive success.
• •Call to Action for Consultation: Transform Your Online Presence. Let's discuss your project. Contact Element Eightyfour today for a personalized consultation and discover how our expertise can bring your digital ambitions to life.