Brand Tone

Community-focused, accessible, and enthusiastic. Aim to foster a welcoming and informative environment for TCG enthusiasts of all levels in Israel.

Brand Values

• •Community
• •Accessibility
• •Enthusiasm
• •Information
• •Engagement

Best Practices

• •Maintain consistent engagement with the Israeli TCG community online through active participation on platforms like YouTube, TikTok, and Facebook.
• •Highlight the accessibility of TCG products and events for novice players, catering to their specific needs and interests.
• •Showcase local events and gatherings in Israel to strengthen the sense of community and encourage in-person engagement.
• •Partner with local stores and community hubs like "GEEX" in Jerusalem to promote TCG activities and tournaments.
• •Continuously monitor online mentions and community discussions to understand the evolving needs and preferences of TCG players in Israel.

Social Perception

A valuable resource and welcoming community hub for TCG players in Israel, especially for those new to the hobby, actively fostering local engagement and providing a platform for connection and information.

Copy Examples

• •"Join the TCG Israel community and discover the exciting world of Pokémon and other trading card games!"
• •"New to TCG? No problem! We're here to guide you through the basics and help you find local events and players in Israel."
• •"Check out our latest videos and discussions on YouTube and TikTok for tips, strategies, and community updates from TCG Israel."
• •"Looking for a place to play Magic: The Gathering in Israel? Connect with local players and find tournaments near you!"
• •"Stay tuned for upcoming TCG events and gatherings in Israel! Let's grow the TCG community together!"