Brand Tone

Elegant, celebratory, and personal, with an emphasis on quality and lasting value.

Brand Values

• •Self-expression
• •Celebration
• •Quality
• •Durability
• •Personalization

Best Practices

• •Highlight the durability and quality of materials (e.g., 14k gold) used in Ciel Nou's permanent jewelry.
• •Emphasize the self-expression and customization aspects, encouraging customers to personalize their jewelry with charms.
• •Focus on marking significant life events and celebrations through permanent jewelry.
• •Address the balance between delicacy and durability in product descriptions and FAQs.
• •Showcase the experience and craftsmanship behind the welding process to build trust and credibility.

Social Perception

Customers perceive Ciel Nou as a provider of high-quality, durable permanent jewelry that allows for self-expression and commemorates special moments in their lives.

Copy Examples

• •Celebrate your milestones with Ciel Nou. Permanent jewelry, eternally you.
• •Express your unique story with our bespoke permanent jewelry. Crafted for life's unforgettable moments.
• •Discover the enduring elegance of Ciel Nou's 14k gold permanent jewelry. Quality that lasts a lifetime.
• •Mark your journey with Ciel Nou. Charms that capture your spirit, forever connected.
• •Experience the art of permanent connection. Hand-welded with precision, designed for your everyday elegance.