Brand Tone

bold, defiant, empowering, informal, and direct

Brand Values

• •Authenticity
• •Self-Expression
• •Empowerment
• •Individuality
• •Boldness/Fearlessness

Best Practices

• •Embrace Raw Honesty: Use direct, unfiltered language. Don't shy away from strong words or even a touch of profanity if it aligns with the "Just F*cking You Do You" ethos (use judiciously based on platform and audience).
• •Focus on Empowerment: Every piece of copy should aim to uplift and empower the reader to be their authentic self. Use active voice and strong verbs.
• •Speak Their Language: Understand the slang, sentence structure, and cultural references of your target audience (those who resonate with bold self-expression).
• •Be Unapologetically Confident: The copy should exude confidence, not arrogance. It's about self-assurance and encouraging that in others.
• •Maintain Visual and Textual Harmony: Ensure the boldness of the copy is matched by the visual elements in ads, social media posts, and on the website. Consistency across all touchpoints is key to reinforcing the brand identity.

Social Perception

JFYD likely aims to be perceived as an edgy, empowering, and statement-making brand. It likely resonates with a younger demographic or those who value individuality and counter-cultural expressions. The extension into skincare and motivational events suggests an attempt to build a broader lifestyle brand. The brand perception is actively shaped by its direct and provocative messaging.

Copy Examples

• •Headline: Stop Apologizing. Start Living. Body: Your style. Your rules. Our gear. JFYD - Wear Your Freedom.
• •Social Media Post: They stare. Let them. Being average is a crowd JFYD doesn't follow. #JFYD #Unapologetic #BeYou
• •Product Description (for a hoodie): This isn't just a hoodie. It's a statement. Comfort that screams confidence. Design that defies the norm. Get ready to own every room you walk into. Just F*cking You Do You.
• •Email Subject Line: Done with fitting in? Email Body: We thought so. JFYD is for those who were born to stand out. Explore the new collection that’s as bold as you are.
• •Ad Copy: Tired of the noise? Amplify your own voice. JFYD is more than a brand, it's a mindset. Rock the gear that says you're here to do you, and nothing else.