Brand Tone

Traditional & Elegant, Celebratory & Joyful, Customer-centric & Appreciative, Passionate & Proud, Accessible & Informative

Brand Values

• •Tradition & Heritage
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Elegance & Beauty
• •Family & Dedication

Best Practices

• •Embrace Storytelling: Weave narratives of tradition, craftsmanship, and Rajasthani heritage into product descriptions and brand communications. Talk about the artisans or the history behind certain weaves when possible.
• •Use Evocative Language: Employ words that convey elegance, celebration, vibrancy, and artistry. Words like "timeless," "exquisite," "handcrafted," "vibrant," "graceful," and "cherished" align with the brand.
• •Maintain Visual Consistency: Ensure that the photography and videography on the website and social media reflect the elegance and traditional richness of the sarees. High-quality, aesthetically pleasing visuals are key.
• •Engage Authentically: When interacting with customers on social media or through customer service, maintain a respectful, appreciative, and helpful tone. Reflect the "cherished customer" value.
• •Highlight Cultural Significance: Connect sarees to festivals, traditions, and the cultural importance of Indian ethnic wear. This reinforces the brand's core value of heritage.

Social Perception

Positive Reputation, Go-to for Ethnic Wear, Trusted Retailer, Associated with Rajasthani Culture

Copy Examples

• •Headline (Website/Social Media): "Drape Yourself in Tradition. Discover Kanha Sarees – Where Heritage Meets Elegance."
• •Product Description Snippet (for a Bandhani Saree): "Experience the timeless allure of authentic Bandhani. Each drape tells a story of Rajasthani artistry, handcrafted with passion, just for you. Shine at your next celebration with Kanha Sarees."
• •Instagram Caption: "Celebrating the vibrant spirit of Indian festivities! ✨ Our latest collection of Gota Patti sarees is here to add that perfect sparkle to your special moments. #KanhaSarees #GotaPattiLove #EthnicWear #IndianTradition"
• •Email Subject Line (for a new collection): "Unveiling Elegance: Explore the New [Saree Type, e.g., Silk Saree] Collection at Kanha Sarees!"
• •About Us Snippet: "From the heart of Udaipur, Kanha Sarees brings you generations of craftsmanship woven into every thread. We are dedicated to offering you exquisite ethnic wear that makes you feel cherished and beautiful."