Brand Tone

Elegant & Natural, Creative & Artistic, Customer-focused & Passionate, Eco-conscious

Brand Values

• •Nature & Natural Beauty
• •Design & Aesthetics
• •Quality & Durability
• •Craftsmanship & Attention to Detail
• •Simplicity & Ease
• •Customer Satisfaction
• •Ecological Responsibility

Best Practices

• •Develop a Brand Style Guide: Clearly define the brand's voice, tone (e.g., "elegant yet approachable," "artistic and serene"), approved vocabulary (e.g., "botanicals," "preserved," "artistry" vs. more common terms), and no-go words/phrases.
• •Focus on "Everlasting Nature" & "Effortless Elegance": Consistently weave in themes of nature's timelessness, the beauty of preservation, and the ease of maintenance-free decor.
• •Use Evocative & Sensory Language: Employ words that appeal to the senses and create a feeling of calm, natural beauty, and sophistication (e.g., "serene," "verdant," "handcrafted," "whisper of the wild").
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the photography and visual branding – elegant, clean, nature-focused imagery.
• •Train Your Team & Review Regularly: If multiple people are creating content, ensure they understand and can apply the brand tone. Regularly review published content to check for consistency and make adjustments as needed.

Social Perception

Positive: Customers appear highly satisfied with the products and service, praising the beauty and uniqueness of the creations. Artistic & High-Quality: The brand is perceived as providing beautiful, well-crafted decorative items. Innovative: Offering modern floral art and interior decoration possibilities.

Copy Examples

• •Headline for a new collection: "Breathe Eternal Nature Into Your Home: Discover Our New Collection of Preserved Botanicals."
• •Instagram caption for a product: "Timeless beauty, effortlessly captured. Our [Product Name] brings the serenity of the forest to your space, no maintenance required. DM us to envision your unique piece. #LichenAndCo #PreservedPlants #NaturalDecor #InteriorDesign"
• •About Us snippet: "At Lichen & CO, we believe that nature's elegance should be everlasting. We meticulously craft unique preserved botanical art that transforms your interiors into havens of tranquility and sophisticated design. Experience the art of nature, sustainably preserved."
• •Facebook Ad copy: "Tired of fleeting floral beauty? Embrace the enduring charm of Lichen & CO's preserved plant designs. Perfect for eco-conscious homes and businesses seeking a touch of unique, maintenance-free artistry. Explore our creations: [Link]"
• •Product Description Opener: "Invite the outdoors in, permanently. Each Lichen & CO piece is a handcrafted promise of lasting natural allure, designed to harmonize with your unique style and bring a whisper of wild beauty to your everyday."