Brand Tone

Educational & Authoritative, Supportive & Accessible, Community-Oriented, Practical & Direct, Enthusiastic (Subtly)

Brand Values

• •Knowledge Sharing & Education
• •Accessibility
• •Practical Application
• •Quality & Expertise
• •Community Building

Best Practices

• •Prioritize Clarity and Simplicity: Explain complex technical concepts in an easy-to-understand manner, avoiding unnecessary jargon where possible, or explaining it if used.
• •Focus on Empowerment Through Education: Frame your copy around how PLC ERA helps users learn, grow their skills, and solve practical problems in automation.
• •Maintain a Supportive and Encouraging Voice: Even when discussing advanced topics, ensure the tone is approachable and motivates the audience to learn rather than intimidate them.
• •Be Direct and Action-Oriented: Use clear calls to action that guide users towards learning resources, products, or community engagement (e.g., "Watch a tutorial," "Read the article," "Join the discussion").
• •Incorporate Community and Practical Application: Regularly feature examples of how the knowledge or products can be used in real-world scenarios, and encourage sharing and interaction within the PLC ERA community. Highlight user successes when appropriate.

Social Perception

Trusted Educational Resource, Helpful and Responsive, Provider of Quality Training, Go-To Place for PLC Information (in Thai), Emerging Product Supplier

Copy Examples

• •Headline (Website/Social Media for a new course): "Master Siemens S7-1200 Timers: Our New Course Makes Complex Logic Simple. Enroll Today & Automate with Confidence!"
• •Facebook Post (Promoting an article): "Struggling with PLC addressing? Our latest article breaks it down step-by-step. Learn the fundamentals and troubleshoot like a pro! #PLCEra #AutomationTips #LearnPLC [Link to Article]"
• •Instagram Caption (Image of a PLC setup): "Behind every automated system is a well-programmed PLC. What are you building today? Share your projects! #PLCProgramming #IndustrialAutomation #TechEducation #PLCERA"
• •YouTube Video Description Snippet: "In this tutorial, we simplify Ladder Logic for beginners. Follow along as we explain the core concepts and show you practical examples. Don't forget to subscribe for more free PLC lessons from PLC ERA!"
• •Product Page Snippet (For a PLC): "The reliable [Product Name] PLC – perfect for your next automation project. Backed by PLC ERA's expert support and learning resources. Get yours and start building!"