Brand Tone

contemporary, stylish, and confident

Brand Values

• •Quality and Craftsmanship
• •Fit and Comfort
• •Style and Trend-Consciousness
• •Inclusivity
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly defines the brand's tone, a glossary of preferred terms (and terms to avoid), and examples of on-brand copy.
• •Focus on "You" (The Customer): Address the customer directly. Highlight how the product benefits them, makes them feel, and fits into their lifestyle.
• •Emphasize Fit and Quality: Consistently weave in language that speaks to the superior fit, premium materials, and craftsmanship of Joe's Jeans.
• •Stay Current but Timeless: While acknowledging trends, ensure the core message of quality, comfort, and effortless style remains central. Avoid overly trendy slang that might quickly become dated.
• •Be Inclusive in Language and Imagery: Use language and visuals that appeal to a diverse audience, reflecting the brand's value of offering fits for many body types. Ensure that the copy resonates with a broad range of individuals.

Social Perception

premium denim brand known for its comfortable, stylish, and well-fitting jeans

Copy Examples

• •Headline: Find Your Perfect Silhouette. Explore Joe's Jeans Mexico. Body: Denim that moves with you, celebrates you. Discover iconic fits and the latest styles designed in LA, now in Mexico. #JoesJeansMX
• •Headline: Effortless Style. Uncompromising Comfort. Body: From boardroom-ready dark washes to weekend-perfect fades, Joe's Jeans delivers premium quality and a fit that feels custom-made. Experience the difference.
• •Headline: Beyond the Trend. Beyond Expectation. Body: Joe's Jeans: Where innovative design meets timeless denim. Crafted for every body, every story. What's yours?
• •Headline: Confidence, Woven In. Body: Step into your power with Joe's Jeans. Our expertly crafted denim isn't just about looking good, it's about feeling incredible. Shop the collection.
• •Headline: Your Denim. Your Statement. Body: Joe's Jeans Mexico brings you the LA edge and premium comfort you crave. Find the fit that speaks to you and own your style.