Brand Tone

Modern, trendy, customer-focused, and quality-conscious.

Brand Values

• •Protection & Quality
• •Customer Focus & Accessibility
• •Trendiness & Modernity
• •Portuguese Identity

Best Practices

• •Balance Trendiness with Trust: While being trendy and playful (especially on TikTok), ensure website copy, product descriptions, and customer service interactions also convey trustworthiness, quality, and reliability (e.g., by mentioning warranty, quality materials, fast shipping).
• •When addressing any negative feedback (like the complaint found), do so professionally and transparently to build further trust.
• •Highlight the '4.9/5 BASED ON 7000 REVIEWS' and '120,000 satisfied customers' where appropriate, ensuring these claims are verifiable.
• •Emphasize high-quality materials and product testing in descriptions.
• •Showcase customer testimonials and reviews prominently.

Social Perception

Generally positive, perceived as trendy, stylish, reliable and customer-focused. However, there is a need to address the potential concern regarding intellectual property and deceptive practices to maintain trust.

Copy Examples

• •Protect your phone in style! Get the latest trending cases with free shipping on orders over €65.
• •⭐️⭐️⭐️⭐️⭐️ 'Love my new case! It's so cute and protects my phone perfectly.' - Happy Customer
• •Upgrade your phone game with our durable and stylish cases. Shop now!
• •Join over 120,000 satisfied customers! Discover why our cases are the #1 choice in Portugal.
• •Fast shipping and high-quality protection. Get your StarCase today!