Brand Tone

Approachable, Practical, Youthful, Trendy, Established, Reliable, Enthusiastic and Adventurous

Brand Values

• •Quality and Durability
• •Functionality and User-Friendliness
• •Fashion and Style
• •Accessibility/Value
• •Adventure and Exploration

Best Practices

• •Develop a Core Messaging Guide
• •Focus on Benefits and Lifestyle
• •Maintain a Consistent Voice Across Platforms
• •Use "You-focused" Language
• •Incorporate Visual Storytelling Alignment

Social Perception

Established Name for Bags, Everyday and Casual Use, Positive Association with Outdoor Lifestyle, Awareness through Retail and Online Presence, Competition

Copy Examples

• •City strolls or weekend trails? Our [Product Name] backpack is ready for wherever your day takes you. Durable, stylish, and designed for your everyday adventures. #OutdoorProductsHK #PackForLife #UrbanAdventure #HKStyle
• •Since 1973, Outdoor Products has been crafting gear that lasts. From daily commutes to spontaneous getaways, find your perfect companion with our latest collection. Quality you can trust, style you’ll love. Shop now and get free shipping on orders over HKD399! [Link] #OutdoorGear #ReliableCarry #HKOutdoors #EverydayEssentials
• •Keep your essentials close and your hands free with the new [Product Name] Waist Pack. Built with high-quality materials for lasting durability, its smart compartments and adjustable strap make it perfect for hiking, festivals, or just navigating the city. Adventure-ready, stylishly practical. #OutdoorProducts #WaistPack #HandsFreeLiving #ExploreMore
• •Outdoor Products: Your trusted partner for every journey since 1973. Discover quality packs and bags designed for life’s adventures, big and small. #PackForLife
• •Hello [Customer Name], planning your next adventure? Or just looking for a reliable bag that keeps up with your busy life? At Outdoor Products Hong Kong, we blend timeless quality with modern style, so you’re always ready. Explore our new arrivals and find gear that’s built to explore with you. #AdventureAwaits #OutdoorHK