Brand Tone

Empathetic, Authentic, Professional, Dynamic, and Action-Oriented

Brand Values

• •Personal Growth & Transformation
• •Empowerment
• •Authenticity & Self-Discovery
• •Entrepreneurial Spirit
• •Well-being & Lifestyle Balance
• •Resilience & Overcoming Obstacles
• •Community/Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Sarah & Maël's tone (empathetic, authentic, professional, encouraging, action-oriented) with examples of do's and don'ts. This ensures anyone creating content understands the desired voice.
• •Use "We" and "You" Language: Consistently use "we" to represent Sarah and Maël as a team and "you" to speak directly to the audience, fostering a personal connection and relatability.
• •Incorporate Storytelling: Continue sharing personal anecdotes (where appropriate) and success stories (with permission) to maintain authenticity and demonstrate the impact of their coaching. This reinforces their relatability and the transformative power of their methods.
• •Balance Inspiration with Action: While motivational content is key, always pair it with clear, actionable advice or calls to action (e.g., visit the blog, learn about a program, engage with a question). This reflects their practical, results-oriented approach.
• •Maintain Language Consistency (French First): Given their primary audience and content are in French, ensure all core messaging is expertly crafted in French first. If English content is created, ensure high-quality translation that captures the nuance of their original tone. For now, their online presence is heavily French-centric.

Social Perception

Seen as Guides/Mentors, Credible, Inspirational Figures, Positive Engagement

Copy Examples

• •Facebook/Instagram Post: "Feeling stuck? You're not alone. We've all been there. But what if that 'stuck' feeling is actually a sign you're ready for a breakthrough? ✨ Let's explore your path to transformation together. Discover the MÉTHODE TMA and unlock your potential. Link in bio! #PersonalGrowth #Coaching #SarahEtMael #UnlockYourPotential #NewBeginnings"
• •Website Hero Section: "Ready to Design a Life You Truly Love? Sarah & Maël, life coaches and mentors, guide you through personal and entrepreneurial challenges to build a future filled with purpose and joy. Learn about our transformative MÉTHODE TMA and start your journey today."
• •Email Subject Line for a Webinar: "Stop Dreaming, Start Doing: Your First Step to a Fulfilled Life with Sarah & Maël"
• •TikTok Video Concept Script (Voiceover): (Scene: Quick cuts of relatable struggles, then Sarah & Maël smiling and working with clients) "Tired of the same old routine? Ready for real change? We get it. Our MÉTHODE TMA is designed to help you break free and build the life and business you deserve. Tap the link to learn how! #LifeCoach #EntrepreneurTips #Motivation #TeamSarahMael"
• •Blog Post Introduction: "The path to personal fulfillment and entrepreneurial success isn't always easy, but it's incredibly rewarding. As a couple who has navigated these waters ourselves, we've learned that the key is not just about strategy, but about authentic alignment. In this post, we'll share three foundational principles from our MÉTHODE TMA that can help you start building that alignment today."