Brand Tone

Aspirational, Confident, Quality-Focused, Direct & Sales-Oriented, Lifestyle-Oriented, Helpful & Informative (in policies)

Brand Values

• •Quality
• •Style
• •Substance
• •Customer Satisfaction
• •Accessibility (Price)

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (e.g., aspirational, confident, quality-focused), core values, key messaging points, and even "words we use/don't use." This serves as a reference for anyone creating content.
• •Focus on "Elevate" and "Premium": Consistently use language that implies upward mobility in style, quality, and lifestyle. Words like "premium," "superior," "crafted," "impeccable," and "elevate" should be staples.
• •Balance Aspiration with Clear Calls to Action: While inspiring customers, ensure the copy also clearly directs them towards making a purchase (e.g., "Shop Now," "Discover the Collection," "Explore New Arrivals").
• •Highlight Substance and Lifestyle: Go beyond just describing the clothes. Talk about how the clothes make the wearer feel, the confidence they inspire, and the "lifestyle" Arc Inc. represents, connecting "style with substance."
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media captions, email marketing, and any advertisements is uniform. This builds a cohesive and recognizable brand identity.

Social Perception

Arc Inc. aims to be perceived as a provider of stylish, high-quality menswear for the modern man, particularly in the Bangladeshi market. They want to be seen as a brand that helps men elevate their style and embrace a certain lifestyle. The consistent messaging across their platforms about premium quality suggests they want customers to trust in the make and material of their clothing.

Copy Examples

• •Headline: Elevate Your Everyday. Discover Arc Inc. Body: Don't just get dressed. Make a statement. Arc Inc. delivers premium menswear where style meets substance. Crafted with superior fabrics and impeccable detail, our collection is designed for the man who values quality and lives with confidence. Shop now and redefine your wardrobe.
• •Headline: Arc Inc: More Than Clothing, It's a Lifestyle. Body: Your style is an extension of who you are. At Arc Inc., we provide the pieces that speak to your ambition and taste. From sharp formal wear to effortlessly cool casuals, experience the difference quality materials and thoughtful design make. Embrace the Arc Inc. lifestyle.
• •Headline: The Details Define The Man. The Quality Defines Arc Inc. Body: We believe true style lies in the details. That's why every Arc Inc. garment is crafted with precision, using only premium fabrics. Feel the difference, see the confidence. Explore our latest collection of men's essentials.
• •Headline: Summer Style, Elevated. Up to 40% Off at Arc Inc. Body: Refresh your look with Arc Inc.'s Summer Sale. Experience premium quality and contemporary style at exceptional prices. From breathable shirts to versatile shorts, find your new season favorites. Elevate your summer – don't miss out!
• •Headline: Arc Inc. Panjabis: Tradition Woven with Modern Elegance. Body: Celebrate your heritage with style. Our exclusive Panjabi collection combines timeless tradition with modern sophistication and premium fabrics. Perfect for special occasions or making any day memorable. Discover the Arc Inc. difference.