Brand Tone

Helpful and Educational, Approachable and Friendly, Direct and Sales-Oriented, Professional and Authoritative (on product legitimacy), Localised

Brand Values

• •Customer Guidance/Education
• •Competitive Pricing
• •Biggest Brand Selection
• •Convenience
• •Authenticity/Legitimacy
• •Quality and Reliability

Best Practices

• •Understand Your Audience (The Filipino Tool User): Continue to tailor language and references that resonate with the local market, balancing professional advice with approachable, everyday language.
• •Maintain Consistency Across Platforms: While the specific execution might vary (e.g., more humor on TikTok), the underlying helpfulness and focus on 'legit' tools should remain.
• •Prioritize Clarity and Helpfulness: Since a core value is to educate, ensure that all copy, especially technical descriptions or guides, is easy to understand, accurate, and genuinely helps the customer make informed decisions.
• •Develop a Style Guide: Include examples of 'do's and don'ts,' preferred terminology (e.g., 'Tool Lover,' 'Legit'), and common Tagalog phrases to use appropriately.
• •Provide Training and Feedback: Share the guidelines and provide feedback to maintain consistency, especially with localized phrases and the balance between being friendly and an authority.

Social Perception

Positive Customer Feedback, Trusted Supplier, Engaging, Reliable for Authentic Products

Copy Examples

• •Tara na sa Tools savvy!
• •Basta Toolssavvy, LEGIT!
• •Ayos at Sulit dito!
• •Tool Lover!
• •Our shop has been build to be a guide or an educator for the Filipino Market.