Brand Tone

Warm, Joyful, and Stylish

Brand Values

• •Celebration of Childhood
• •Quality and Comfort
• •Style and Aesthetics
• •Passion and Dedication
• •Family and Connection

Best Practices

• •Embrace Storytelling: Weave the founding story and the "why" behind the brand into product descriptions, social media, and a prominent "About Us" page. Highlight the passion of the founders.
• •Use Warm and Evocative Language: Choose words that evoke feelings of happiness, comfort, magic, and style. Words like "enchanting," "delightful," "cherish," "vibrant," and "heartfelt" align with their current tone.
• •Focus on the "Feeling": Beyond describing product features, articulate how the products will make the customer *feel* – joyful, stylish, comfortable, or how they'll enhance family moments.
• •Maintain Visual-Verbal Cohesion: Ensure the tone of the copy consistently matches the bright, colorful, and curated aesthetic of the product photography and website design.
• •Engage Authentically: When interacting on social media or responding to reviews, maintain the warm, approachable, and caring tone. Personal touches can reinforce the "two mums" origin.

Social Perception

Positive regarding Product Quality. Seen as a Source for Unique/Stylish Items. Appreciation for the "Small Business" Feel. Limited Broader Public Awareness (based on search)

Copy Examples

• •Homepage Banner: "Spark Joy in Every Corner. Discover delightful homewares and enchanting children's treasures, curated with love by August + Wren."
• •Product Description (Child's Dress): "Ready for twirls and adventures! Our [Product Name] dress is crafted from the softest, kindest fabrics for all-day comfort and endless play. Because every day is a chance to make magical memories."
• •Social Media Post (New Homewares): "Hello, happy home! ✨ Our latest collection of vibrant homewares has arrived to brighten your space and lift your spirits. Which piece is calling your name? #AugustAndWren #HomeDecor #MelbourneStyle #JoyfulLiving"
• •About Us Snippet: "More than just a store, August + Wren is a dream shared by two mums, inspired by the wonder of childhood and the beauty of a well-loved home. We pour our hearts into selecting pieces that bring comfort, style, and a little bit of magic to your family."
• •Email Subject Line (Sale): "A Little Sunshine for Your Inbox (and Home!) ☀️ Our Seasonal Picks Are Here!"