Brand Tone

Adventurous & Outdoorsy, Passionate & Enthusiastic, Community-Oriented & Inclusive, Appreciative & Reverent (towards nature), Authentic & Relatable

Brand Values

• •Love for the Pacific Northwest
• •Passion for Running
• •Community Building
• •Adventure & Exploration
• •Quality & Connection

Best Practices

• •Embrace the PNW Vernacular (Authentically): Incorporate language and references that resonate with those familiar with the Pacific Northwest (e.g., "the mountain's out," specific regional slang if appropriate and natural), but avoid forcing it.
• •Focus on Sensory Details & Imagery: Describe the sights, sounds, and feelings of running in the PNW – the damp earth, the scent of pine, the chill in the air, the breathtaking views. This helps transport the audience.
• •Champion the Community: Regularly feature user-generated content, ask questions to engage followers, and use inclusive language that makes everyone feel part of the RunPNW family.
• •Stay True to the "Why": Always circle back to the core passion for running and the love for the Pacific Northwest. Let this genuine enthusiasm shine through in all communications.
• •Keep it Positive and Inspiring: While acknowledging the challenges of running, maintain an overall uplifting and motivational tone that encourages people to get out and explore.

Social Perception

RunPNW is generally perceived as a brand that authentically represents the running culture of the Pacific Northwest. Customers and followers appear to connect with the brand's celebration of the region's natural beauty and its focus on the running community. The apparel is seen as a way to express pride in being a PNW runner and to connect with others who share that identity. The brand is viewed as more than just an apparel company; it's seen as a part of the local running scene.

Copy Examples

• •Mist on the mountains, fire in your lungs. Our new [Trailblazer Tee] is here, inspired by those early morning PNW runs where every step is an adventure. Gear up and chase the sunrise. #RunPNW #PacificNorthwestAdventure
• •Tag your PNW running buddy who always pushes you to explore that extra mile! We're all about celebrating the trails and the friendships forged on them. Where are you running this weekend? Share your routes! #PNWRunningCommunity #TrailMates
• •From the rugged coastlines to the towering forests, the Pacific Northwest isn't just where we run; it's who we are. RunPNW was born from a love for these trails and a desire to share that passion with every stride. #RootedInThePNW #RunYourStory
• •RunPNW: Wear Your Wild. Apparel For the Pacific Northwest Runner.
• •🌲 New PNW-Inspired Gear Just Dropped! Explore the Collection.