Brand Tone

Elegant, Artistic, Passionate, Customer-Focused, Abundant

Brand Values

• •Quality & Excellence
• •Artistry & Design
• •Legacy & Innovation
• •Customer Delight
• •Passion for Floristry

Best Practices

• •Embrace Evocative Language: Use rich, descriptive adjectives and sensory details that highlight the beauty, artistry, and quality of the flowers (e.g., "velvety roses," "vibrant hues," "delicate fragrance," "exquisite craftsmanship"). Continue using captivating names for bouquets as seen on the website.
• •Maintain an Elegant & Sophisticated Voice: Avoid overly casual slang or colloquialisms. Ensure grammar and spelling are impeccable. The language should reflect the premium nature of the brand.
• •Highlight Expertise & Passion: Subtly weave in references to the team's experience, passion for floristry, and the artistic process behind the arrangements. This builds trust and reinforces the brand's value.
• •Focus on Emotion & Storytelling: Connect with customers by alluding to the emotions and stories that flowers convey – love, celebration, sympathy, appreciation. Frame floral arrangements as part of life's significant moments.
• •Visual & Verbal Harmony: Ensure that the tone of the copy consistently aligns with the brand's visual identity (elegant photography, sophisticated design). The words should enhance the beauty seen in the images on the website and social media.

Social Perception

High-End & Luxurious, Artistic & Skilled, Established & Reputable

Copy Examples

• •Experience the art of floristry. At Caroline Fine Flowers, each bouquet is more than just flowers; it's a masterpiece of colour, texture, and emotion, crafted with passion and decades of expertise. Elevate your moments with timeless elegance. Visit us at the V&A Waterfront or explore our collections online.
• •Your love story, exquisitely told in blooms. Caroline Fine Flowers specialises in creating breathtaking wedding florals that capture your unique vision. From intimate ceremonies to grand celebrations, let our passion for design and dedication to quality bring your dream day to life with unforgettable elegance.
• •Introducing 'The Abundance Collection' – a curated selection of the season's most vibrant and unique blooms. Inspired by nature's generosity and our passion for distinctive design, each arrangement is a celebration of colour and life. Discover the new vision at Caroline Fine Flowers.
• •More than a gift, it's a gesture painted in petals. Caroline Fine Flowers offers an exquisite range of handcrafted bouquets and curated gifts, designed to convey your deepest sentiments with artistry and sophistication. Because some feelings are best expressed in bloom.
• •Where bold colour meets timeless design. Our florists pour their passion into every creation, crafting arrangements that speak volumes. This [Name of Arrangement if applicable, e.g., 'Scarlet Juliet Bouquet'] is a testament to the distinctive style Caroline Fine Flowers is known for – uniquely beautiful, just for you. #CarolineFineFlowers #LuxuryFlorist #CapeTownFlowers #ArtOfFloristry #BoldBlooms