Brand Tone

Healthy, encouraging, approachable, informative, modern.

Brand Values

• •Health & Wellness
• •Naturalness & Quality
• •Convenience & Versatility
• •Customer-centricity
• •Innovation/Modernity

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., for Wegg: Healthy, Encouraging, Informative, Modern, Approachable), corresponding "do's and don'ts" for language, and examples. This serves as a guide for all content creators.
• •Prioritize Benefit-Oriented Language: Always frame features in terms of how they benefit the customer. Instead of just saying "High protein," explain "High protein to help you build muscle and stay energized."
• •Use Clear, Accessible Language: Avoid overly technical jargon or overly complex sentence structures. Make nutritional information easy to understand for a broad audience interested in health, not just expert bodybuilders.
• •Maintain Positivity and Encouragement: Position Wegg as a supportive partner in the customer's health and fitness journey. Use uplifting and motivational words.
• •Adapt to the Platform, but Keep the Core Tone: While TikTok copy might be shorter and use more emojis than a website product description, the underlying healthy, approachable, and informative tone should remain consistent.

Social Perception

Customers interested in fitness, high-protein diets, low-calorie options, natural supplements, and possibly those looking for whey protein alternatives would likely perceive the brand as a provider of specialized, convenient health food products.

Copy Examples

• •Fuel your day the pure way! 💪 Our Natural Egg White Protein Powder is packed with [X]g of protein per serving to support muscle growth and recovery. Tasteless & versatile, it’s your perfect partner for smoothies, oats, or guilt-free baking. Ready to elevate your fitness? ✨ #WeggProtein #HealthyFuel #EggWhitePower #FitnessJourney #CleanEating
• •Breakfast rush? 🌪️ Blend this 1-min Wegg-powered smoothie! Just add our Liquid Egg Whites for a protein kick that keeps you full & focused. Healthy, easy, delicious! What’s your go-to smoothie? 👇 #WeggRecipe #ProteinBoost #QuickBreakfast #HealthyHacks #TikTokFood
• •Radiate from Within. ✨ Discover Wegg Collagen + Egg White Protein – your daily scoop for vibrant skin, strong joints, and lean muscle support. Pure ingredients for a powerful you. Shop the blend!
• •Tired of whey? Make the switch to clean, digestible power with Wegg Egg White Protein! 🔥 Build lean muscle, recover faster, and hit your goals with our natural, high-protein formulas. Learn more & find your perfect match at wegg.com.tr! #WeggFitness #ProteinAlternative #GymLife #NaturalProtein #Performance
• •Unlock endless healthy meal possibilities with Wegg Liquid Egg Whites! Pure, pasteurized, and ready-to-pour, they're your secret weapon for fluffy omelets, protein-packed pancakes, or adding a light protein boost to any dish. No mess, no fuss – just pure, natural goodness to simplify your healthy lifestyle.