Brand Tone

Empathic & Compassionate, Personal & Authentic, Nature-Inspired & Delicate, Appreciative & Warm

Brand Values

• •Individuality & Uniqueness
• •Hand craftsmanship & Passion
• •Quality Materials
• •Emotional Connection & Comfort
• •Love for Detail & Nature
• •Community

Best Practices

• •Always Lead with Empathy and Heart: Especially crucial for the bereavement products, but also applicable to jewelry. Use gentle, understanding, and warm language. Avoid overly sales-y or impersonal phrasing.
• •Emphasize the "Handmade" and "Personal Touch": Continuously remind the audience that these are not mass-produced items but creations born from individual passion and skill (Anna Fiederling's). Use phrases like "crafted with intention," "mindfully made," "your unique piece."
• •Draw from Nature's Lexicon: Incorporate imagery and words related to nature – delicate, serene, organic, flowing, light, growth, seasons. This aligns with the visual branding and stated inspirations.
• •Maintain a Tone of Gentle Positivity and Hope: Even when addressing sensitive topics like grief, the underlying tone should offer comfort, remembrance, and a sense of enduring love and light.
• •Develop a Brand Story & Voice Guide: Document key phrases, "words we use," "words we avoid," and the core emotional messages. This will ensure consistency even if others contribute to content creation in the future. Ensure it reflects Anna's personal connection to her work and her customers.

Social Perception

Highly Positive, Seen as a Source of Comfort, Appreciation for the Artisan, Limited broader public discussion

Copy Examples

• •Whispers of nature, crafted by hand. Our new [Piece Name] captures the delicate dance of [Natural Element, e.g., morning dew on a leaf]. Each one a unique reminder of the quiet beauty that surrounds us. Made with love, for your unique story. ✨ #Mayamond #HandmadeJewelry #NatureInspired #UniquePieces
• •In moments of tender remembrance, find a gentle solace. Our 'Forget-Me-Not' bereavement gift set is thoughtfully created to honor precious memories and offer a whisper of comfort. A small, handcrafted token to hold close, a symbol that love remains. With heartfelt sympathy. #Mayamond #Trauergeschenk #InMemory #WithLove
• •More than just jewelry, each Mayamond piece is a fragment of a passion, a story whispered through carefully chosen materials and hours of dedicated craftsmanship. Anna Fiederling pours her heart into every creation, believing that true beauty lies in the unique and the handmade.
• •Dear [Customer Name], Thank you for welcoming a Mayamond piece into your life. Your [Product Name] has been packaged with the utmost care and is now on its way to you. We hope it brings a touch of beauty and joy (or comfort, if a bereavement gift). With warmest wishes, Anna @ Mayamond.
• •Inspired by the fleeting moments of nature's artistry – the silent fall of a leaf, the intricate patterns of moss. Anna Fiederling's illustrations seek to capture these quiet wonders. A touch of nature's calm for your space. #MayamondDesign #AnnaFiederlingArt #NatureIllustration #ArtForHealing