Brand Tone

Empowering, Chic, Trendy, Playful (on TikTok), Direct & Informative (on website)

Brand Values

• •Self-Expression & Individuality
• •Empowerment of Women
• •Elegance & Beauty
• •Quality & Durability

Best Practices

• •Emphasize the empowering aspect of the jewelry, focusing on how it enhances the wearer's confidence and inner beauty.
• •Maintain a chic and trendy tone, showcasing the brand's awareness of current fashion trends.
• •Incorporate playful and confident language, especially on platforms like TikTok, to engage with a younger audience.
• •Ensure product descriptions on the website are direct and informative, providing details about materials and benefits.
• •Use hashtags strategically to increase visibility and reach the target audience (e.g., #Afrodith, #InnerGoddess, #BelgiumJewelry).

Social Perception

Afrodith is an emerging brand that empowers women through elegant and trendy jewelry, catering to a diverse European audience with a special connection to the Brazilian community. It is perceived as a brand that values self-expression, quality, and the celebration of inner beauty.

Copy Examples

• •Unleash your inner goddess with our latest collection.
• •Discover Your Unique Style. Express yourself without saying a word.
• •Celebrate the goddess within you with Afrodith jewelry.
• •Standout in style with our chic and trendy designs.
• •Afrodith: Jewelry that celebrates and enhances the inherent beauty and power of every woman.