Brand Tone

Warm and Caring, Sophisticated and Elegant, Helpful and Inspiring, Trustworthy and Reliable, Celebratory

Brand Values

• •Thoughtfulness
• •Quality
• •Support for Local Businesses
• •Customer Satisfaction
• •Joy of Giving/Receiving
• •Convenience
• •Sustainability (emerging)

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., warm, sophisticated, helpful), lists preferred vocabulary (and words to avoid), and provides examples of on-brand and off-brand copy. Share this with anyone creating content.
• •Prioritize "Thoughtfulness" and Emotion: Always frame product descriptions and marketing messages around the *feeling* the gift will evoke or the thought behind it, rather than just its features. Use emotive words that align with warmth and care.
• •Emphasize Quality and Curation: Consistently use language that reflects the premium nature of the products and the careful selection process (e.g., "hand-picked," "artisan," "premium," "beautifully presented," "curated collection").
• •Maintain a Helpful and Solution-Oriented Approach: Position the brand as an expert in gifting. Copy should make it easy for customers to find the perfect gift for any occasion or recipient, offering suggestions and guidance.
• •Be Consistent Across All Channels: Ensure the tone used on the website, in email marketing, social media posts, and even customer service interactions is uniform. Regular audits of content can help maintain this consistency.

Social Perception

A reliable source for high-quality gift hampers and thoughtful presents. A brand that cares about presentation and detail. Supportive of Australian producers. Good value for the quality offered. A go-to for special occasions when a premium gift is desired.

Copy Examples

• •Homepage Banner/Social Media Ad (Warm, Inspiring): More Than Just a Gift, It's a Moment. Discover beautifully curated collections designed to warm hearts and create lasting memories. Find the perfect expression of your care with Companion Gifts.
• •Product Description (Gourmet Hamper - Sophisticated, Celebratory): Indulge their senses with our Artisan Delight Hamper. A carefully selected ensemble of Australia's finest gourmet treats and boutique wine, elegantly presented. The perfect way to celebrate milestones, say thank you, or simply spoil someone special.
• •Email Subject Line (Mother's Day - Caring, Helpful): Show Mum Just How Much She Means to You This Mother's Day 💖 Thoughtful Gifts Inside.
• •Instagram Caption (New Product - Elegant, Trustworthy): Introducing our new 'Serene Home' gift box ✨. Featuring locally sourced, eco-conscious homewares designed to bring tranquility and style to any space. Quality you can feel, thoughtfulness you can share. #CompanionGifts #AustralianMade #ThoughtfulGifting #EcoFriendlyGifts
• •About Us Snippet (Values-driven - Trustworthy, Caring): At Companion Gifts, we believe a gift is a gesture of connection. That's why we lovingly curate each item, partnering with passionate Australian artisans and producers, to help you share joy and thoughtfulness, effortlessly.