Brand Tone

Elegant & Luxurious, Artistic & Creative, Confident & Empowering, Approachable & Helpful, Playful & Trendy

Brand Values

• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Convenience & Practicality
• •Customer Empowerment
• •Ethical Practices
• •Durability & Reusability

Best Practices

• •Highlight Practical Benefits with an Elegant Twist: Talk about convenience (quick application, reusability, no damage to natural nails) but always link it back to the luxurious experience and high-quality outcome.
• •Showcase Craftsmanship: Emphasize the 'handmade' aspect, detailing the artistry and attention to detail that goes into each nail set.
• •Empower Customer Expression: Encourage customers to explore their unique style through customizable designs and a wide range of options.
• •Maintain a Playful Tone on Social Media: Utilize trends and engaging video content to connect with a broader audience without sacrificing elegance.
• •Promote Ethical Values: Clearly communicate the brand's commitment to vegan and cruelty-free practices to appeal to conscious consumers.

Social Perception

Positive, Appreciation for Handmade Luxury

Copy Examples

• •Quality, comfort, and endless compliments guaranteed.
• •Step into a world of effortless glamour.
• •Enjoy a stunning, damage-free manicure in under 10 minutes.
• •Sustainable style that’s both economical and breathtakingly beautiful.
• •Our vegan and cruelty-free nails mean you can look fabulous and feel good about it.