Brand Tone

Mature, Confident, Natural, Quality-Focused, Direct, Informative, Relatable (on TikTok), Customer-Oriented

Brand Values

• •Quality
• •Natural Solutions
• •Authenticity/Maturity
• •Customer Care
• •Efficacy

Best Practices

• •Use mature and confident language, avoiding slang or overly casual terms.
• •Highlight the natural and organic ingredients used in the products.
• •Focus on the benefits of the products, such as nourishing, strengthening, and aiding growth.
• •Incorporate humor and relatable content where appropriate, particularly on platforms like TikTok, while maintaining a sense of maturity.
• •Encourage and respond to customer feedback to show that the brand values its customers' opinions.

Social Perception

The brand is perceived as a specialized, quality-conscious brand for discerning men on their website and approachable, humorous, while still promoting natural beard care products on TikTok. Potential for confusion with other brands with similar names.

Copy Examples

• •"Put Childish Things aside…" - Embrace a grooming routine that reflects your maturity and commitment to quality.
• •"Our all-natural beard oils and balms are crafted with non-GMO ingredients to nourish and strengthen your beard."
• •"Experience the difference of handmade beard care products designed to promote healthy beard growth for all beard types."
• •"We value your feedback. Whether positive or negative, your input helps us improve our products and services."
• •"Father's Day is around the corner, treat the men in your life to the very best organic beard care products that are sure to make any beard happy!"