Brand Tone

Scientific & Informative, Performance-Oriented & Ambitious, Trustworthy & Transparent, Supportive & Athlete-Centric, Direct & No-Nonsense

Brand Values

• •Efficacy & Performance
• •Scientific Validation
• •Natural & High-Quality Ingredients
• •Transparency & Purity
• •Athlete Focus & Understanding
• •Simplicity & Practicality

Best Practices

• •Prioritize Scientific Accuracy and Transparency: Always back up claims with evidence where possible. Be clear and honest about ingredients and their purpose. Avoid overly hyped or unsubstantiated statements.
• •Speak the Athlete's Language (but keep it accessible): Use terminology that resonates with endurance athletes (e.g., Zone 2 training, glycogen stores, PB), but explain complex concepts simply. The core message should be about performance and well-being.
• •Focus on Benefits, Not Just Features: While ingredients and science are important (features), translate them into tangible benefits for the athlete (e.g., sustained energy, improved recovery, gentle on the stomach).
• •Maintain a Confident and Empowering Voice: The tone should be assured and positive, instilling confidence in the athlete that SportBrennstoff products will help them achieve their goals. Avoid a hesitant or overly aggressive tone.
• •Develop a Style Guide: Create a comprehensive brand style guide that explicitly defines the tone of voice (e.g., Scientific yet encouraging, Expert but not elitist), provides examples of do's and don'ts, and lists key brand messaging points. This ensures consistency across all writers and platforms.

Social Perception

Positive for Effectiveness and Tolerability, Trusted by Athletes, Innovative, German Quality/Scientific Approach, Emerging but Ambitious

Copy Examples

• •Headline: Fuel Your Peak. Scientifically. Naturally. Body: Stop guessing your nutrition. SportBrennstoff delivers precisely what your body needs for endurance, based on proven science and pure, effective ingredients. Experience the difference targeted energy can make. Your Sport - Your Energy. (Tone: Scientific, Performance-Oriented, Direct)
• •Social Media Post (Image: Athlete crossing a finish line): Caption: That finish line feeling, powered by SportBrennstoff. Our expertly formulated GRUNDLAGE, BELASTUNG, and WETTKAMPF products are designed by athletes, for athletes, to optimize every stage of your performance. Clean ingredients, maximum impact. What are you conquering next? #SportBrennstoff #EnduranceFuel #YourSportYourEnergy #PeakPerformance (Tone: Performance-Oriented, Supportive, Trustworthy)
• •Product Description Snippet (for BELASTUNG product): Text: Push your limits with BELASTUNG. When intensity climbs, your body demands more. We’ve engineered this formula with a scientifically calibrated blend of carbohydrates to sustain your effort and maximize power output, without upsetting your system. No fillers, no hype – just pure, high-performance fuel. (Tone: Informative, Performance-Oriented, No-Nonsense)
• •Email Subject Line: Unlock Your Endurance Potential with SportBrennstoff Email Body Snippet: Tired of sports nutrition that promises much but delivers little? At SportBrennstoff, we cut through the noise. Our founder, an Ironman triathlete, knows what works. That’s why our products are based on solid research and contain only essential, high-tolerability ingredients. Discover nutrition that truly supports your ambition. (Tone: Trustworthy, Athlete-Centric, Direct)
• •Website Banner: Science-Backed. Athlete-Approved. Seriously Effective. SportBrennstoff: Nutrition engineered for endurance. (Tone: Scientific, Performance-Oriented, Trustworthy, Direct)