Brand Tone

Youthful and Energetic, Tech-Forward and Innovative, Value-Oriented and Accessible, Quality-Conscious, Engaging and Community-Focused

Brand Values

• •Creativity and Innovation
• •Technology
• •Accessibility/Affordability
• •Quality
• •Youth Focus/Vitality
• •User-Centric Design
• •Eco-Friendliness

Best Practices

• •Speak to the Youth, Not Down to Them: Use contemporary language and references that resonate with a younger, tech-savvy audience, but avoid forced slang or overly casual tones that could undermine the brand's commitment to quality and technology. Maintain an energetic and aspirational voice.
• •Highlight Value Through Features and Benefits: Instead of just saying affordable, showcase why it's a great value by emphasizing the advanced features (like ANC, Hi-Res audio, low latency, long battery life) they get for the price. Connect these features to tangible benefits for the user (e.g., immersive gaming, undisturbed focus, all-day listening).
• •Emphasize Innovation and Creativity: Consistently weave in themes of creativity, innovation, and going beyond. Talk about new technologies, design awards, and how QCY products empower users to explore and create.
• •Maintain a Tech-Forward but Accessible Voice: Explain technological aspects clearly and concisely, avoiding overly technical jargon that might alienate less tech-savvy users. The tone should be enthusiastic about technology but always user-focused.
• •Encourage Engagement and Community: Use calls to action that invite interaction (e.g., Show us your style, What are you listening to?). Leverage user-generated content aesthetics where appropriate, especially on platforms like Instagram and TikTok, to foster a sense of community around the brand.

Social Perception

Positive - Value for Money, Feature-Rich, Innovation and Design, Improving Microphone Quality, Generally Good Customer Service/Support

Copy Examples

• •Headline: Your Sound. Your Rules. Epic Audio That Won't Break the Bank. #QCY #BeCreativeGoBeyond Body: Tired of choosing between killer sound and saving cash? QCY delivers mind-blowing audio with all the tech you crave, at a price that just makes sense. Level up your playlist, ace that call, or get lost in your game. Explore the sound of awesome.
• •Headline: Noise Off. Vibe On. Meet the [Product Name] with Adaptive ANC. 🎧 Body: Silence the world and dive deep into your audio. Our new [Product Name] earbuds feature intelligent Adaptive Noise Cancellation that adjusts to your surroundings. Plus, with Hi-Res audio support, you'll hear every detail. Experience pure sound, pure you. Link in bio! #QCYsound #TechForYouth
• •Headline: Game On! Zero Lag, All Glory with QCY Gaming Earbuds. 🎮🔥 Body: Dominate the leaderboard with QCY's ultra-low latency gaming earbuds. Hear every footstep, every command, every explosion in crystal-clear audio. Designed for comfort during marathon sessions and packed with the tech to give you the edge. Are you ready to play? #QCYgaming #NextLevelAudio
• •Headline: Unbox Your Vibe. QCY - Innovation in Every Beat. ✨ Body: From your commute to your cool-down, QCY is there. We're packing cutting-edge tech, fresh designs, and unbeatable value into every pair of earbuds and headphones. What’s your QCY style? Show us! #MyQCY #WirelessFreedom
• •Headline: Sound That Inspires. Tech That Empowers. That’s QCY. Body: We believe awesome audio experiences shouldn't be a luxury. QCY is dedicated to bringing young innovators like you the latest wireless technology and creative designs, so you can go beyond the ordinary. Discover your next favorite sound today. #QCYinnovates #ListenDifferently