Brand Tone

Trustworthy and Reliable, Customer-centric and Caring, Passionate and Dedicated, Quality-focused

Brand Values

• •Quality
• •Customer Satisfaction
• •Exceptional Service
• •Trust
• •Innovation

Best Practices

• •Emphasize benefits over just features, explaining how the product improves their life (e.g., "Wake up refreshed" instead of just "Made with memory foam").
• •Emphasize Quality and Trust: Consistently use words that convey quality, craftsmanship, reliability, and expertise, reinforcing the brand's commitment to superior products and service.
• •Maintain a Consistent Vocabulary: Use a specific set of positive and reassuring words associated with the brand (e.g., "exclusive design," "superior quality," "personalized service," "memorable journey," "passionate team").
• •Highlight the 'Made in Portugal' aspect to emphasize quality and craftsmanship.
• •Use visuals that reflect the quality and design of the products and create a feeling of comfort and well-being.

Social Perception

A reliable online store that prioritizes customer satisfaction by offering high-quality products, exclusive designs, and personalized service. The brand is also innovative and continuously improving to stay ahead of market trends.

Copy Examples

• •Experience the Morphee difference – your journey to exceptional sleep starts here.
• •The Morphee team is passionate about helping you find the perfect sleep solution, offering personalized service from selection to your first great night's sleep, and beyond.
• •Trust our dedicated team to provide an exceptional shopping experience, every step of the way.
• •Discover quality, design, and personalized service at morphee.pt.
• •#MorpheeColchoes #QualitySleep #SweetDreams #MadeInPortugal #CustomerFirst