Brand Tone

Aspirational & Carefree, Feminine & Confident, Youthful & Trendy, Friendly & Approachable, Eco-conscious (emerging)

Brand Values

• •Quality
• •Innovation in Beachwear
• •Brazilian Identity
• •Sustainability (aspiring)
• •Customer Satisfaction
• •Joy & Self-Expression

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, vocabulary (words to use/avoid), and tone for different platforms. Share this with anyone creating content.
• •Embrace the "Beach Soul": Consistently use language that evokes the feelings associated with the beach – freedom, joy, sun, salt, nature, and relaxation. Think sensory details.
• •Highlight Brazilian Roots & Quality: Subtly weave in the "Made in Brazil" aspect and the commitment to quality materials and craftsmanship in relevant communications.
• •Showcase Eco-Consciousness Authentically: If sustainability is a core value, ensure this is communicated transparently and consistently across product descriptions, social media, and 'About Us' sections. Avoid greenwashing by being specific about eco-friendly practices (e.g., "our packaging is now 100% biodegradable").
• •Engage with Your Community: Maintain a friendly, approachable, and responsive tone in customer interactions, comments, and DMs. Use language that builds connection (e.g., addressing followers as "beach lovers," "sunshine souls").

Social Perception

Positive (based on owned channels), Visually Appealing, Emerging Brand, Perceived as Brazilian

Copy Examples

• •Instagram Post (Product Focus): "Sun-kissed skin and salty hair – our [Product Name] bikini is your perfect partner for endless beach days. Crafted with love in Brazil and a touch of eco-friendly magic. ✨ Shop the vibe via the link in bio! #ManamarBeachSoul #BrazilianBeachwear #EcoFriendlyFashion #SummerVibes"
• •Website Banner (Promotion): "Feel the Brazilian sun! ☀️ Get 10% off your first Manamar Beach Soul order and dive into sustainable style. Quality you can feel, designs you'll love."
• •Email Subject Line (New Collection): "Hello Sunshine! 💌 Your new beach obsession has arrived..."
• •Product Description Snippet: "More than just a bikini, it's a feeling. The [Product Name] set is designed in Brazil for a flawless fit and that 'forever summer' glow. Made with innovative, biodegradable materials because we love our oceans as much as you do."
• •TikTok Video Caption (Styling Tip): "3 ways to rock your Manamar [Top Name]! Versatile, comfy, and eco-chic. Which style is your fave? Let us know! 👇 #BeachStyle #SustainableSwimwear #Manamar #MadeInBrazil"