Brand Tone

welcoming, authentic, and vibrant

Brand Values

• •Authenticity: Offering a genuine Japanese Izakaya experience, from the food to the ambiance.
• •Quality: Commitment to fresh ingredients, skillful preparation, and high standards in their offerings.
• •Customer Satisfaction & Hospitality: Striving for good service, a friendly atmosphere, and a memorable dining experience. Many customer reviews confirm friendly and attentive staff.
• •Innovation & Experience: Creating unique dining experiences, special events, and an inviting atmosphere (e.g., virtual waterfall, Torii gates, special collaborations). This aligns with RE&S's vision of developing innovative dining concepts.
• •Community/Gathering Place: Positioning themselves as a spot for after-work relaxation, social gatherings, and celebrations.

Best Practices

• •Always Emphasize Authenticity and Quality: Use descriptive language that highlights the freshness of ingredients, the traditional preparation methods, and the genuine Izakaya experience. Avoid generic F&B slang; instead, focus on sensory details that transport the reader to Japan.
• •Maintain a Welcoming and Inviting Voice: Address the audience directly and warmly (e.g., "Join us," "We invite you to discover"). Use positive and enthusiastic language that reflects the "joy" Takibar aims to provide.
• •Showcase the Unique Ambiance: Regularly incorporate mentions or imagery of the distinctive features like the Torii gates and waterfall in your copy, as these are key differentiators and contribute to the "oasis" feel.
• •Be Clear, Enthusiastic, and Action-Oriented with Promotions: When promoting offers, ensure the language is exciting and easy to understand, clearly stating the benefit to the customer and including a clear call to action (e.g., "Book Now," "Don't Miss Out").
• •Incorporate Social Proof and Storytelling (Where Appropriate): Briefly weaving in positive customer sentiments (e.g., "Join the many who call us their favourite Izakaya escape") or telling small stories about the inspiration behind a dish or event can reinforce the brand's values and connection with its patrons. Use blog posts to elaborate on the experience.

Social Perception

Takibar SG is generally perceived positively as: A Go-To Spot for Authentic Japanese Food, A Place with Great Ambiance, Good for Socializing and Events, Value for Money, Service-Oriented.

Copy Examples

• •Headline: Escape to an Urban Oasis. Your Authentic Izakaya Night Awaits. Body: Tired of the daily grind? Step through our Torii gates at Takibar SG and let the cascade of flavour transport you. Savour meticulously grilled Yakitori, delightful Donburi, and the vibrant buzz of a true Tokyo Izakaya, right here in Collyer Quay.
• •Headline: Freshness You Can Taste. Joy You Can Feel. Body: At Takibar SG, every dish is a celebration of fresh ingredients and authentic Japanese craftsmanship. From the first sip of sake to the last bite of our signature Hotate Mentai Aburi, discover why we're the heart of Japanese dining in the CBD.
• •Headline: Gather Your Crew! Unforgettable Nights are Served Here. Body: Looking for the perfect spot to unwind and connect? Takibar SG offers a vibrant atmosphere, mouth-watering Izakaya classics, and an extensive drinks menu. Ideal for after-work cheers or weekend feasts. Let the good times flow!
• •Headline: Double the Delight! Don't Miss Our [Current Promotion, e.g., 1-for-1 Makimono]. Body: Yes, you read that right! Indulge in twice the deliciousness with our special [Promotion Name] at Takibar SG. Bring a friend, share the joy, and experience authentic Japanese flavours that will have you coming back for more.
• •Headline: More Than Just a Meal, It's an Experience. Body: From the moment you arrive, Takibar SG enchants with its unique ambiance and dedication to authentic Japanese hospitality. Whether it's a power lunch or a relaxed dinner, we're here to make it memorable. Book your table and find your new favourite escape.