Brand Tone

Warm & Inviting, Artisanal & Passionate, Authentic & Trustworthy, Friendly & Engaging, Slightly Playful

Brand Values

• •Quality & Craftsmanship
• •Natural & Eco-Friendly
• •Customer Well-being & Relaxation
• •Authenticity & Transparency
• •Local Pride
• •Creativity & Uniqueness

Best Practices

• •Always Emphasize "Handmade" and "Natural": These are core differentiators. Consistently highlight the artisanal nature, soy wax, eco-friendly aspects, and Romanian origin in product descriptions, social media posts, and any marketing materials.
• •Focus on the Sensory Experience and Emotional Benefit: Describe not just the scents, but the feelings and atmosphere they create (e.g., "cozy," "relaxing," "uplifting," "magical"). Use evocative language.
• •Maintain a Warm, Friendly, and Approachable Voice: Whether it's website copy, email newsletters, or social media replies, keep the tone welcoming and genuine. Address customers respectfully and with a personal touch where appropriate.
• •Be Authentic and Transparent: Share behind-the-scenes content, talk about your ingredient sourcing (like IFRA certification), and be open about your sustainable practices. This builds trust and reinforces your values.
• •Adapt the Tone Slightly for the Platform, but Keep Core Values Consistent: While TikTok can be more playful and Instagram more aesthetically focused, the underlying messages of quality, natural ingredients, handmade care, and relaxation should remain evident across all channels. Ensure visual branding is also consistent.

Social Perception

Highly Positive, Trusted Source for Gifts, Effective Products, Appreciation for Handmade & Natural Qualities, Good Value

Copy Examples

• •Handcrafted in Romania, with love and light. Discover Melted Moments – your daily ritual of calm.
• •Unwind with our Serene Lavender candle. Handmade with 100% natural soy wax and pure lavender essential oils, it’s a gentle invitation to breathe deep and find your peace. Perfect for quiet evenings and mindful moments.
• •✨ Bringing a little handmade warmth to your home. ✨ Each Melted Moments candle is poured with passion, using only the finest natural soy wax and IFRA certified fragrances. What scent helps you relax and recharge? Share below! 👇 #MeltedMoments #HandmadeCandles #SoyWax #HomeFragrance #MadeInRomania #Relaxation
• •A Gift of Comfort: Unwrap Handcrafted Relaxation from Melted Moments.
• •(Upbeat, cozy music) Voiceover: From our hands to your home! 🥰 Watch the magic happen as we pour our all-natural soy wax candles, infused with scents that tell a story. What story will your Melted Moment tell? #MeltedMoments #HandmadeMagic #SoyCandles #BehindTheScenes #SmallBusinessRomania