Brand Tone

Artisanal & Passionate, Personal & Approachable, Elegant & Sophisticated, Trustworthy & Knowledgeable, Meaningful & Story-Driven

Brand Values

• •Craftsmanship & Quality
• •Individuality & Uniqueness
• •Meaning & Connection
• •Transparency & Expertise
• •Timelessness

Best Practices

• •Emphasize the "Why": Always connect the jewelry back to the emotion, story, or significance it holds. Don't just describe the piece; describe the feeling it evokes or the moment it celebrates.
• •Showcase Expertise Subtly: Weave in details about gemstone quality, craftsmanship techniques, or design inspiration in a way that educates and reassures, rather than just stating credentials.
• •Use Evocative and Sensory Language: Words like "radiant," "hand-finished," "velvety gold," "whispers of elegance" can help paint a vivid picture and appeal to the desire for beauty and quality.
• •Maintain a Personal Touch: Even in broader communications, let Arielle's passion and personal involvement shine through. Use "we" or refer to Arielle's direct involvement where appropriate, especially for custom pieces.
• •Focus on Timelessness and Legacy: Frame the jewelry not as a fleeting purchase but as an investment in a future heirloom, a piece to be cherished for generations. This reinforces the values of quality and enduring style.

Social Perception

High-End & Bespoke, Artistic & Talented, Personalized Service, Reputable & Skilled, Modern with a Classic Touch

Copy Examples

• •Introducing the 'Lumière' collection – where ethically sourced diamonds meet artisanal craftsmanship. Each piece is a testament to timeless elegance, designed to capture your unique light. Discover the story within the sparkle.
• •Your love story is unique. Your ring should be too. Collaborate with Arielle, GIA Graduate Gemologist, to translate your vision into a breathtaking symbol of your journey, handcrafted with passion and precision.
• •Witnessing a dream take shape. ✨ This custom engagement ring, featuring a stunning [specific gemstone], was brought to life for a beautiful love story. It's an honor to create pieces that hold such profound meaning. #ArielleRatnerCustom #HeirloomQuality #CraftedWithLove
• •At Arielle Ratner, we believe jewelry is more than adornment; it's a personal emblem, a keeper of memories. With a gemologist's expertise and an artist's heart, we meticulously handcraft each piece to be as unique and enduring as the moments it represents.
• •A Glimpse Behind the Design: Crafting Your Future Heirlooms