Brand Tone

Professional, Practical & Informative, Reliable & Trustworthy, Helpful & Approachable, Direct & No-nonsense

Brand Values

• •Quality
• •Service
• •Comprehensiveness
• •Expertise
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Focus on Solutions and Utility: Always highlight how the products solve a problem or meet a specific need for the retailer. Use clear, concise language that details benefits and features without excessive jargon.
• •Maintain Professionalism: Ensure all communications, from website copy to social media replies, are courteous, grammatically correct, and reflect an expert understanding of the industry. Avoid overly casual slang or humor that might not align with a B2B audience.
• •Be Direct and Informative: Get straight to the point. Retailers are busy; they appreciate information that is easy to find, understand, and act upon. Clearly state what you offer, why it's good, and how to get it.
• •Emphasize Reliability and Service: Consistently weave in messages about quality, durability, fast shipping, and responsive customer service. This builds trust and reinforces the brand as a dependable partner.
• •Show, Don't Just Tell (Especially on Visual Platforms): Use high-quality images and videos to demonstrate product use and benefits. Let the visuals support the practical and professional tone, showcasing how the products contribute to well-organized and attractive retail spaces. Captions should complement this by being informative and helpful.

Social Perception

Positive, Reliable Supplier, Specialized, Responsive

Copy Examples

• •Transform Your Retail Space: Quality Shop Fittings, Expertly Delivered. Explore our extensive range from mannequins to complete shelving systems. Your vision, our solutions.
• •NEW ARRIVAL! Discover our latest line of modular display counters – designed for flexibility and style. Perfect for showcasing your best products. Shop now and elevate your store's appeal! [Link to product]
• •Create an inviting atmosphere that captivates. Our range of display solutions helps you do just that. Pictured: Our [Product Name] enhancing [Type of Store, e.g., 'this beautiful boutique']. Need advice for your space? We're here to help! #ShopFitting #RetailDesign #KaanWinkelinrichting #StoreInspiration
• •Kaan Winkelinrichting: Equip Your Success with Our Latest Offers
• •Engineered for durability and style, our [Product Name] heavy-duty clothing rack offers a robust solution for displaying your apparel. Easy assembly and a sleek chrome finish ensure it seamlessly integrates into any retail environment. Maximize your floor space with reliability you can trust.