Brand Tone

Respectful & Modest

Brand Values

• •Respect
• •Modesty
• •Community
• •Authenticity
• •Relatability

Best Practices

• •Maintain consistency across all channels (website, Instagram, Facebook, email marketing, customer service).
• •Use 'we' and 'you' to foster a direct, personal connection.
• •Ensure product descriptions align with the brand's tone and values, avoiding discrepancies.
• •Monitor and address any mentions or associations with unrelated products to maintain brand clarity.
• •Continue fostering a sense of community and loyalty within the brand's niche audience.

Social Perception

Loyal following within its niche, perceived as respectful and modest.

Copy Examples

• •Release your rage (Berserk) - Desencadeie #LiberteSuaFúria #CatarseInterior
• •Embrace inner storms and catharsis with our new collection.
• •Discover garments designed with respect and modesty in mind.
• •Join our community and experience the comfort of conscious fashion.
• •We believe in creating clothing that reflects your inner values.