Brand Tone

Informative & Tech-Oriented, Modern & Trendy, Professional & Business-Friendly, Enthusiast-Focused (Indirectly), Direct & Sales-Oriented

Brand Values

• •Innovation and Technology
• •Quality
• •Health-Consciousness (within the vaping context)
• •Customer-Centricity
• •Professionalism
• •Collaboration
• •Originality

Best Practices

• •Define and Document Your Core Voice: Clearly articulate the desired blend of tones (e.g., 60% Informative/Tech, 30% Modern/Trendy, 10% Professional). Create a simple style guide with do's and don'ts for reference.
• •Emphasize Innovation and Quality: Consistently weave in messaging about R&D, advanced technology, and the quality of materials and manufacturing processes, as these are stated core values.
• •Balance Technical Detail with Accessibility: While highlighting the technology is important, ensure that product descriptions and informational content are also understandable to less experienced users, especially for disposable products. For more advanced products, technical accuracy is key.
• •Maintain a Modern and Visually Cohesive Aesthetic: Ensure that the language used in marketing materials complements the sleek and modern visual identity projected on social media and product designs.
• •Address "Harm Reduction" Carefully: When mentioning health aspects like "harm reduction" or "healthiest alternative," ensure claims are supportable and phrased responsibly, acknowledging the ongoing discussions and regulations within the vaping industry. Focus on providing factual information about the products.

Social Perception

ThinkVapes is perceived as a technology-focused enterprise capable of R&D, design, and production for customized e-cigarette products. They are often seen as offering good value, interesting designs, and solid performance.

Copy Examples

• •Experience the Apex of Vaping: Engineered for Purity, Powered by Innovation. Discover the new AE-BAR series.
• •Sleek. Satisfying. Simply Superior. ✨ Get your hands on the latest from ThinkVapes. #ThinkVapes #DisposableVape #VapeLife #ModernVaping
• •Crafted with precision and a commitment to quality, our disposable vapes deliver a consistent and flavorful experience from the first puff to the last. Featuring advanced coil technology and premium e-liquids.
• •Partner with ThinkVape Technology: Leverage our extensive R&D and manufacturing expertise to bring your unique vape brand to life. Quality, innovation, and collaboration are at the heart of what we do.
• •Beyond the Clouds: Understanding Coil Resistance and Its Impact on Your Vaping Journey. Let's dive deep into the tech that shapes your experience.