Brand Tone

Informative, Confident, Solution-Oriented, Accessible, and Supportive

Brand Values

• •Quality and Reliability
• •Performance Enhancement
• •Customer Satisfaction/Problem Solving
• •Innovation/Continuous Improvement
• •Safety & Comfort

Best Practices

• •Emphasize Benefits Over Just Features: Instead of just saying 'increases height by 30mm,' explain why that's good: 'increases height by up to 30mm, allowing you to glide over speed bumps effortlessly.'
• •Highlight Easy Installation: Mention the convenience of local mechanic installation to alleviate customer concerns.
• •Showcase Durability and Reliability: Reiterate the use of premium materials and rigorous testing to build trust.
• •Focus on Solution-Oriented Messaging: Frame the kits as a practical solution to common driving challenges like rough roads and speed bumps.
• •Incorporate Supportive Language: Phrases like 'we're here to help' or 'easy local installation' can reinforce this.

Social Perception

The brand is generally perceived positively as a viable solution for improving ground clearance and handling on Indian roads. Customers appreciate the increased height and ability to tackle obstacles. There is a need for clear information regarding model compatibility, installation, and warranty.

Copy Examples

• •It’s not just a lift; it’s an upgrade to your car’s resilience and your driving pleasure.
• •Newtech kits provide the lift you need to conquer rough roads and steep inclines, all while maintaining your car’s optimal driving dynamics.
• •Easy to install by your local mechanic, they offer an immediate improvement in ride height and handling.
• •Newtech Ground Clearance Kits help prevent costly underbody damage from potholes and speed breakers, prolonging the life of your suspension and ensuring a safer, more secure ride.
• •Crafted for lasting durability and reliability, using premium materials.