Brand Tone

Whimsical & Enchanting, Inviting & Friendly, Enthusiastic & Passionate, Mysterious & Playful, Cozy & Comforting

Brand Values

• •Love of Reading
• •Discovery & Adventure
• •Surprise & Delight
• •Curation & thoughtfulness
• •Curiosity

Best Practices

• •Embrace Storytelling: Use narrative language that evokes a sense of magic, adventure, and discovery in all communications, from product descriptions to social media posts.
• •Consistent Use of Evocative Language: Maintain a lexicon of words like "mystery," "enchanting," "discover," "curated," "surprise," "adventure," "magical," and "cozy."
• •Incorporate Playful Questions & Emojis: Engage the audience with questions that pique curiosity (e.g., "Ready for your next literary escape?") and use relevant, whimsical emojis (📚✨🎁☕) to enhance the playful and inviting tone, particularly on social media.
• •Focus on the "Experience" Not Just the Product: Highlight the feeling and the entire experience of receiving and unwrapping the "Date with a Book" – the anticipation, the surprise, the joy of discovery – rather than just selling a book.
• •Maintain Visual & Textual Harmony: Ensure that the copy complements the visual aesthetics (cozy, whimsical, mysterious) used on the website and social media to create a cohesive and immersive brand experience.

Social Perception

Largely positive, Customers enjoy the surprise, the opportunity to discover new books, and the overall experience of receiving a thoughtfully packaged gift. The aesthetic presentation contributes to the appeal. Potential customers are likely drawn to the promise of a curated surprise and the joy of unboxing.

Copy Examples

• •Unlock a new adventure. 🗝️✨ Your next favorite story is waiting to be unwrapped. Dare to go on a Blind Date with a Book?
• •Shhh... it's a secret. 🤫 Let us play matchmaker and pair you with a mysterious read and delightful treats. Your cozy night in just got an upgrade!
• •Tired of judging books by their covers? Let fate (and our passionate curators) decide! Unwrap the magic of a Blindt Studio surprise.
• •More than just a book, it's an experience. ✨ Discover a hidden gem, a new author, a story that will sweep you away. What mystery will you find?
• •Gift the thrill of the unknown! Our Blind Date with a Book bundles are the perfect enchanting surprise for the book lover in your life (or for yourself!).