Brand Tone

Friendly, Fun, Cheerful, and Lighthearted

Brand Values

• •Joy and Fun
• •Family
• •Creativity
• •Quality
• •Connection
• •Sustainability/Ethical Production

Best Practices

• •Always Inject Fun: Even in more informational copy, find ways to include a touch of lightheartedness or cheer. Ask: "Does this sound like us – friendly and fun?"
• •Use Positive Language: Focus on words that evoke happiness, joy, smiles, and connection. Avoid overly formal, negative, or complex vocabulary.
• •Keep it Conversational and Approachable: Write as if you're talking to a friend. Use contractions, simple sentence structures, and a warm, inviting tone.
• •Highlight Your Values (Subtly or Directly): Weave in mentions of being family-run, UK-made, creative, and eco-conscious where appropriate, as these reinforce the brand's personality and appeal.
• •Be Consistent Across All Channels: Ensure that the website, social media posts, email marketing, and even customer service interactions all reflect the same friendly, fun, and cheerful voice. Create simple brand voice guidelines for anyone writing on behalf of the company.

Social Perception

NOI Publishing is generally perceived as a provider of cheerful, colorful, and fun greeting cards and stationery. Retailers and online mentions describe them positively, aligning with the brand's own declared mission and values. Customers appear to appreciate the lighthearted nature of their products. There's no indication of significant negative public perception; the brand maintains a positive and wholesome image. The emphasis on being a UK-based family business likely contributes to a perception of authenticity and trustworthiness.

Copy Examples

• •Facebook Post (New Product Launch): Say HELLO to sunshine in an envelope! ☀️ Our brand-new 'Little Box of Happy' card collection just dropped, and it's bursting with fun, giggles, and all the good vibes. Perfect for making someone's day a whole lot brighter! Who will you send a smile to? #NOIPublishing #GoodVibesOnly #NewCollection #GreetingCards #SpreadJoy
• •Instagram Caption (Seasonal Promotion): Feeling festive? So are we! ✨ Our holiday cards are here to add a sprinkle of NOI magic to your season's greetings. From cheeky snowmen to super-cute critters, find the perfect way to say 'Happy Holidays' with a smile! Tap the pic to shop or find your nearest stockist via the link in bio! #ChristmasCheer #NOIFun #HolidayCards #StationeryLove #MadeInTheUK
• •Website Banner (Homepage): Life's too short for boring cards! 😉 Dive into a world of fun, color, and joyful designs at NOI Publishing. Made with love (and a bit of silliness) in the UK. Let's make someone smile today!
• •Email Newsletter Snippet (Highlighting Values): More Than Just a Card! ❤️ At NOI, we're a family affair, passionate about spreading smiles and good times. That's why every design is dreamt up with a heap of fun and printed right here in the UK on eco-friendly paper. Because joy shouldn't cost the earth! Discover our story and our latest joyful creations. [Link to About Us]
• •Product Description (for a specific card): This isn't just a birthday card, it's a party in an envelope! Featuring [brief, fun description of the design, e.g., 'a conga line of very happy hedgehogs'], it's guaranteed to bring the giggles. Blank inside for your own brilliant message (or terrible jokes – we don't judge!). Printed on lovely, sustainable paper because we like happy planets too. Go on, make their day! #HappyBirthday #FunTimes #NOICards