Brand Tone

Friendly & Approachable, Creative & Inspiring, Supportive & Helpful, Whimsical & Cute, Passionate & Enthusiastic

Brand Values

• •Creativity
• •Quality
• •Accessibility/Ease of Use
• •Community
• •Inspiration
• •Gentleness/Softness

Best Practices

• •Embrace Encouraging Language: Use positive, uplifting, and supportive words. Avoid overly technical jargon unless clearly explained. Think "let's explore" instead of "you must."
• •Keep it Visually Aligned: Ensure the copy's feel matches the soft, whimsical, and creative visual identity. Use emojis thoughtfully to enhance warmth and friendliness (✨🎨😊).
• •Focus on Benefits & Feelings: Highlight how the products help users create ("unleash your creativity," "add effortless charm") and the positive emotions associated with the art process ("happy little details," "dreamy landscapes").
• •Maintain an Approachable Persona: Write as if you're talking to a creative friend. Be open to questions, share enthusiasm, and foster a sense of community in your communication. Authenticity is key in connecting with an audience.
• •Be Consistent Across Platforms: Whether it's a website, Instagram caption, or YouTube description, the core tone (friendly, inspiring, helpful) should remain recognizable, building trust and a clear brand identity.

Social Perception

Positive, Helpful Resource, Artistically Talented, Trustworthy (within its niche)

Copy Examples

• •✨ Sprinkle a little magic onto your canvas! ✨ Our new ‘Whimsical Wonders’ Procreate brush set is here to help your imagination take flight. Perfect for dreamy landscapes and charming characters. Get yours and let the creativity flow! Link in bio. #SoftlyOriginal #ProcreateBrushes #DigitalArt #Illustration #CuteArt
• •Hey art explorers! Welcome back to the Softly Original channel. Today, we're diving into a super fun and easy way to add a touch of sparkle to your lettering using our latest texture brushes. Grab your iPad, open Procreate, and let's create something beautiful together!
• •Feeling new to Procreate? Or just want to add some effortless charm to your art? Our 'Gentle Strokes' brush collection is lovingly crafted for smooth, intuitive drawing. Create soft lines, lovely blends, and happy little details with ease. Your art journey just got a cozy new companion!
• •Hello, creative soul! Just a little note from Softly Original to brighten your day (and your Procreate toolkit!). This week only, find your new favorite brushes at 20% off. It's the perfect time to experiment and bring those beautiful ideas to life. Happy creating!
• •What are you dreaming of drawing today? 💭 We love seeing what you create with our brushes! Tag us @softlyoriginal for a chance to be featured and inspire our wonderful community. Let's fill the world with more art! #DigitalArtists #ProcreateCommunity #ArtInspiration