Brand Tone

friendly, whimsical, joyful, and kind

Brand Values

• •Kindness and Compassion
• •Creativity and Originality
• •Joy and Positivity
• •Mindfulness and Inspiration
• •Community

Best Practices

• •Embrace Whimsical Language: Use playful words, gentle humor, and imaginative descriptions that align with the artwork's style. Avoid overly formal or technical jargon.
• •Focus on Positive Emotions: Frame product descriptions and social media posts around joy, happiness, kindness, and inspiration. Highlight how the products can make someone feel or brighten their day.
• •Tell the Artist's Story: Briefly incorporate Sarah May's passion for linocut and her mission to spread kindness. This adds authenticity and connects customers to the brand's origin.
• •Incorporate "Kindness" Messaging Naturally: Weave in the "Be A Nice Human" ethos or general messages of kindness and compassion where appropriate, without it feeling forced.
• •Engage with a Friendly and Approachable Voice: Whether responding to comments or writing an "About Us" page, maintain a warm, welcoming, and personable tone, as if speaking to a friend.

Social Perception

Customers appreciate the unique and beautiful original art, the quality of the products, and the positive messages. The brand is perceived as offering joyful, uplifting, and well-crafted items.

Copy Examples

• •Add a sprinkle of joy to your day! ✨ Our newest [Product Name] is here to make you smile with its whimsical charm and a little reminder to always be kind. Perfect for [Benefit/Use Case].
• •Wrap yourself in a hug of creativity! 🤗 This cozy [Apparel Item] features an original hand-carved linocut design by Sarah, because a little art can brighten any moment. #Block21Prints #WearableWhimsy
• •Looking for a little pick-me-up or a thoughtful gift? Our 'Be A Nice Human' collection is designed to spread ripples of kindness. Which one speaks to your heart today? 💖 [Link to Collection]
• •From a simple pencil sketch to a vibrant print that sparks happiness! 🎨 Discover the journey behind our [Product Name] and bring a touch of handmade magic into your home. #ArtWithAStory #CreativeKindness
• •Let's make the world a little brighter, one cheerful print at a time! ☀️ Our [Specific Print/Product] is a tiny beacon of joy, ready to adorn your space and lift your spirits. #SpreadPositivity #Block21Art