Tono de Marca

Enthusiastic, celebratory, sophisticated, and memory-focused.

Valores de Marca

• •Quality
• •Design
• •Travel
• •Memory
• •Innovation

Mejores Prácticas

• •Document key brand voice characteristics in a style guide.
• •Define preferred terminology (e.g., "unveil your adventures," "transform memories").
• •Create a "do/don't" list for language to maintain consistency.
• •Adapt the tone slightly for different platforms while maintaining the core essence.
• •Regularly review content to ensure adherence to brand voice guidelines.

Percepción Social

High-quality, visually appealing, and a fun way to commemorate travels or as a unique gift. Customers appreciate the novelty and interactive nature of the maps.

Ejemplos de Copy

• •"Unveil your adventures, one scratch at a time!"
• •"Transform your travel memories into a stunning visual display."
• •"The perfect gift for the globetrotter in your life."
• •"Track your journeys and create a personalized masterpiece."
• •"Celebrate your travel milestones with our exquisitely designed scratch-off maps."