Brand Tone

Nostalgic & Evocative, Warm & Comforting, Authentic & Passionate, Artisanal & High-Quality, Friendly & Relatable

Brand Values

• •Nostalgia & Heritage
• •Quality & Craftsmanship
• •Comfort & Well-being
• •Simplicity
• •Sustainability
• •Authenticity

Best Practices

• •Embrace Storytelling: Weave narratives around nostalgia, comfort, and the inspiration behind scents and the brand itself. Use evocative language that paints a picture of simpler times or cozy moments.
• •Highlight Sensory Details: Focus on the unique qualities of the candles – the crackling wooden wicks, the one-of-a-kind scents, the vintage aesthetic, and the pure coconut and beeswax blend. Appeal to sight, sound, and smell.
• •Maintain a Warm and Authentic Voice: Write as if you're sharing a personal passion with a friend. Let the genuine love for quality, heritage, and creating a comforting atmosphere come through. Avoid overly corporate or generic language.
• •Incorporate Keywords of Nostalgia and Comfort: Consistently use words and phrases like nostalgic, vintage, simpler times, comfort, cozy, handcrafted, natural, and unique throughout all communications.
• •Connect with Values: Subtly reinforce core brand values such as quality craftsmanship, natural ingredients, sustainability (reusable jars), and the joy of creating a welcoming home.

Social Perception

Positive & Appreciative, Gift-Worthy, Support for Small Business, Evokes Emotion, Trustworthy

Copy Examples

• •Headline: Rekindle Yesterday's Charm. Light a Bercot Provisions Candle. Body: Our hand-poured coconut and beeswax candles, with their gently crackling wooden wicks, don't just light up a room—they transport you. Discover scents inspired by cherished moments and simpler times. Bring home more than a candle; bring home a memory. Call to Action: Explore Nostalgic Scents.
• •Headline: The Art of Cozy, Bottled. Body: At Bercot Provisions, we believe comfort is crafted. Each unique, vintage-inspired candle is a blend of pure waxes, captivating fragrances, and a whisper of the past. Let the soft glow and soothing crackle transform your space into a haven. Call to Action: Find Your Comfort.
• •Headline: More Than a Scent. It's a Story. Body: Inspired by a love for antiques and the tales they tell, Bercot Provisions candles are designed to evoke your own cherished narratives. From "Dapper Man" to "Herb Garden," each flame lights a new chapter of warmth in your home. Call to Action: Discover Our Collections.
• •Headline: Crafted with Care, For Moments That Matter. Body: We meticulously blend natural coconut and beeswax with unique, phthalate-free fragrances to create candles that burn cleanly and smell divine. Because the little details, like the comforting glow of a favorite candle, make all the difference. Call to Action: Experience the Bercot Difference.
• •Headline: Unwrap a Little Bit of Yesterday. Body: Looking for a gift that speaks from the heart? Bercot Provisions offers beautifully packaged, vintage-aesthetic candles that are sure to delight. Give the gift of nostalgia, warmth, and exquisite, long-lasting fragrance. Call to Action: Shop Thoughtful Gifts.