Brand Tone

Alternative & Rebellious, Inclusive & Welcoming, Creative & Artsy, Empowering & Bold, Playful & Quirky, Passionate

Brand Values

• •Individuality & Self-Expression
• •Creativity & Artistry
• •Inclusivity & Community
• •Empowerment
• •Quality Craftsmanship
• •Customer Satisfaction

Best Practices

• •Describe products with an appreciation for their design, inspiration, and the creative process.
• •Position products not just as adornments but as tools for self-expression and statements of personal values.
• •Use inclusive language to welcome all members of the 'Kozmic Tribe'.
• •Highlight the craftsmanship and attention to detail in each piece.
• •Share the brand's story and Re's passion for art and music.

Social Perception

Positive Customer Feedback, Artistic & Handcrafted, Community-Oriented

Copy Examples

• •Neon 'FUCK' Earrings – Light up your look with bold neon vibes!
• •Girl Power Battery Earrings – For the Badass Feminist Ready to Charge Up!
• •Because being an alternative creature is a work of art.
• •From Re's wild idea to your new favorite piece.
• •Welcome to the Kozmic Tribe, where every unique soul shines.