Brand Tone

Enthusiastic and Positive, Benefit-Oriented and Reassuring

Brand Values

• •Confidence
• •Efficacy
• •Affordability
• •Safety and Quality
• •Convenience
• •Customer Focus

Best Practices

• •Highlight 'dentist approved' where applicable.
• •Emphasize the ease of use and convenience of the products for at-home use.
• •Focus on the visible results and the confident smile customers can achieve.
• •Use positive and enthusiastic language to convey the brand's excitement about its products.
• •Incorporate customer testimonials and reviews to build trust and credibility.

Social Perception

Trusted Brand, Positive Customer Experiences, Focus on Safety and Quality

Copy Examples

• •Your Smile, Our Priority
• •Shine your brightest with Biha Dental Care!
• •Achieve a confident, dazzling smile with our safe and effective teeth whitening solutions.
• •At Biha Dental Care, we believe everyone deserves to smile with confidence. 😊
• •Our Teeth Whitening Pen is the perfect, on-the-go solution for quick touch-ups and lasting results.