Tono de Marca

Authentic, Natural, Quality-Focused

Valores de Marca

• •Sustainability & Respect for Nature
• •Quality & Excellence
• •Transparency
• •Fair Pricing
• •Tradition & Innovation
• •Passion & Dedition
• •Health & Wellbeing

Mejores Prácticas

• •Emphasize Natural Origins & Sustainability: Consistently weave in messaging about the natural, open-air farming, pesticide-free diet of the snails, and respect for the environment. This reinforces authenticity and eco-consciousness.
• •Be Transparent and Informative: Clearly state key ingredients (like the percentage of snail slime), explain the benefits of the products (both cosmetic and gastronomic), and share insights into the farming process. Avoid overly technical jargon unless explained.
• •Use Passionate and Authentic Language: Let the family-run, passion-driven nature of the business shine through. Use words that convey care, dedication, and a love for nature and quality.
• •Focus on Quality and Efficacy: Highlight the 'Made in Italy' aspect, the high quality of ingredients, and the tangible benefits or results customers can expect, especially for cosmetics. Back this up with customer testimonials where possible.
• •Maintain a Warm and Welcoming Voice: Reflect the brand's openness to visitors and community by using an approachable, friendly, and respectful tone in all communications, from product descriptions to social media interactions.

Percepción Social

La Lumaca Bianca is perceived as a provider of high-quality, natural snail-based products, rooted in sustainable farming. Customers generally rate the brand and its products highly, particularly the cosmetics, noting their effectiveness. The brand is trusted and perceived as authentic due to its transparency.

Ejemplos de Copy

• •Rediscover your skin's natural vitality. Our face cream, rich with [stated percentage]% pure snail slime from our open-air Italian farm, deeply nourishes and regenerates. Experience the gentle power of nature, crafted with passion. Real ingredients, visible results.
• •From our Ghedi farm to your table, taste the authentic flavor of Italy. La Lumaca Bianca snails are raised naturally, fed fresh greens, ensuring a tender, delicious, and wholesome culinary experience. Savor quality you can trust.
• •At La Lumaca Bianca, we believe in working in harmony with nature. Our snails thrive in a sustainable, open-air environment, and that care is reflected in every product we offer – from nourishing cosmetics to gourmet delights. Discover the difference passion makes. #LaLumacaBianca #SustainableFarming #MadeInItaly
• •Why choose La Lumaca Bianca? We're an open book. We proudly detail our natural farming methods and clearly list the high-concentration snail slime in our cosmetics. Because you deserve to know what you're putting on your skin and on your plate. Quality, honesty, naturally.
• •Curious about where the magic happens? La Lumaca Bianca opens its doors! Visit our farm in Ghedi and see firsthand our commitment to sustainable snail farming. A journey into nature, tradition, and the passion behind our products. Book your visit today!