Brand Tone

Enthusiastic expertise and approachable community-mindedness, blending professional quality focus with a relatable, community-oriented spirit.

Brand Values

• •Passion for Automotive Culture
• •Commitment to Quality
• •Customer-Centric Support
• •Community Engagement
• •Authenticity

Best Practices

• •Balance Expertise with Enthusiasm: In product descriptions and technical posts, lead with clear, expert information, but infuse it with the passion of a true car enthusiast. Use evocative language that speaks to the desires of the community.
• •Showcase the Community: Continue to regularly feature customer cars, tag them, and celebrate their builds. This reinforces the "by enthusiasts, for enthusiasts" image and builds social proof.
• •Humanize the Brand: Don't be afraid to continue sharing behind-the-scenes content or personal touches, especially on platforms like TikTok and Instagram Stories. This makes the brand more relatable and builds a loyal following.
• •Be Proactive with Information: Address the feedback about installation guides head-on. Consider creating more video content (like on your YouTube channel) that provides installation tips or overviews, even if you still recommend professional help. This demonstrates a commitment to customer success.
• •Maintain a Consistent Voice Across Platforms: While the style of content may vary from a professional website to a casual TikTok, the core tone should remain consistent. Whether it's a product description or a social media reply, it should always sound like it's coming from a knowledgeable, passionate, and helpful car enthusiast.

Social Perception

E3Tuning is perceived as a reputable supplier of high-quality, stylish aftermarket parts with excellent customer service. They are seen as 'for enthusiasts, by enthusiasts,' actively engaging with the car community. Some DIY enthusiasts note a desire for more detailed installation instructions.

Copy Examples

• •Stop dreaming, start driving. Our new carbon fiber spoiler isn't just an upgrade; it's a statement. Sculpted for performance and style, it's the finishing touch your [Car Model] has been waiting for. Elevate your build today.
• •Tired of stock? Unleash the aggressive look you've always wanted with our M-Style front bumper conversion kit. Precision-engineered for a flawless fit, it s a total transformation. Your journey from factory to fierce starts here.
• •Check out this incredible build from @[CustomerHandle]!  That shine, that stance... this is what it's all about. Thanks for making our parts look this good and for being part of the E3Tuning family. #E3Tuning #CustomerSpotlight #[CarModel]
• •Welcome to the E3Tuning community! We're stoked to have you with us. Your parts are on the way, and we can't wait to see how you transform your ride. If you have any questions, our team of fellow enthusiasts is here to help. Let's get this build started!
• •From stock to showstopper in 15 seconds. This is more than just a body kit. It's an identity. What will you create? #e3tuning #carsoftiktok #tuning #[CarBrand]