Brand Tone

Confident, performance-oriented, and technically-focused, with an enthusiastic and accessible approach.

Brand Values

• •Performance
• •Innovation
• •Efficiency
• •Environmental Responsibility (Ecology)
• •Durability & Reliability
• •Customer Focus & Credibility

Best Practices

• •Lead with Performance & Innovation: Always highlight the tangible benefits (power, efficiency, quicker starts) and tie them back to the unique DiamondFIRE technology. Use strong action verbs.
• •Maintain Confidence with Data/Proof Points (where appropriate): Referencing percentage improvements in power or fuel economy (e.g., "up to 12% more power") or their EPA recognition can add weight to claims. Mentioning the warranty also builds confidence.
• •Speak the Language of the Enthusiast: Incorporate terms and address pain points that resonate with DIYers, racers, and general automotive/powersports enthusiasts. Acknowledge their passion. The "What Are You Running?" campaign is a good example.
• •Emphasize "Energy, Efficiency, Ecology": Subtly or directly weave in the three core E's. This reinforces brand identity and appeals to a broader range of concerns beyond just raw power.
• •Be Direct and Action-Oriented: Use clear, concise language. Calls to action should be straightforward and encourage engagement, whether it's finding a product, learning about the technology, or sharing their own experiences. The brand invites feedback.

Social Perception

E3 plugs can offer benefits, particularly if upgrading from worn or standard plugs, and are well-regarded in small engine and powersports applications. For complex, modern automotive engines, opinions are more divided, with some users preferring manufacturer-specific parts.

Copy Examples

• •Headline: Unleash the Power Within. DiamondFIRE Your Ride. Body: Stop settling for standard. E3 Spark Plugs with patented DiamondFIRE technology deliver the explosive power, sharper throttle response, and proven fuel efficiency your engine craves. More performance, fewer emissions. It’s not just a spark plug, it’s an upgrade. Call to Action: Find Your E3 & Feel the Difference.
• •Headline: Less Fuel. More Grunt. Greener Miles. That’s E3. Body: Engineered for Energy, Efficiency, and Ecology, E3 Spark Plugs optimize combustion to give you up to 12% more power and improve fuel economy, all while slashing harmful emissions. Drive smarter, stronger, and cleaner. Call to Action: Upgrade to E3 Today.
• •Headline: Racetrack Proven. Road Ready. Body: The same DiamondFIRE ignition technology trusted by NHRA champions is ready for your daily drive or weekend warrior. Experience quicker starts, enhanced power, and the reliability born from extreme competition. What are YOU running? Call to Action: Shop E3 Racing & Performance Plugs.
• •Headline: Revive Your Small Engine. Big Power from a Small Plug. Body: Lawn mower sputtering? ATV feeling sluggish? E3 Spark Plugs for lawn & garden and powersports deliver the consistent, powerful spark needed for easier starts and smoother, more efficient operation. Get back to work (or play) with E3. Call to Action: Find the Right E3 For Your Equipment.
• •Headline: The Science of Spark. The Art of Performance. Body: E3’s DiamondFIRE electrode isn't just different, it’s scientifically engineered for a faster, larger flame kernel. This means more complete fuel burn, translating directly to increased horsepower, better fuel economy, and reduced emissions. Backed by a 5-year/100,000-mile warranty. Call to Action: Explore the E3 Technology.