Brand Tone

Aspirational yet Accessible, Youthful and Trendy, Friendly and Relatable, Positive and Optimistic, Informative and Engaging

Brand Values

• •Value/Affordability
• •Quality & Durability
• •Sustainability
• •Individuality and Self-Expression
• •Customer Satisfaction
• •Fresh Starts and Growth

Best Practices

• •Use inclusive and accessible language that resonates with a youthful audience.
• •Balance aspirational language with clear and direct descriptions of affordability.
• •Incorporate user-generated content and real customer testimonials to build trust and authenticity.
• •Highlight sustainability efforts and ethical sourcing practices to appeal to environmentally conscious consumers.
• •Maintain consistent visual branding across all platforms, reflecting a positive and optimistic tone.

Social Perception

Trendy and cute jewelry brand with a positive reputation for product design and quality, particularly among a younger audience. Potential concerns regarding customer service and shipping should be addressed proactively to maintain customer trust.

Copy Examples

• •"Bloom into your best self with our handcrafted jewelry. Sustainable style, without breaking the bank. ✨"
• •"Obsessed with our new arrivals! 😍 Waterproof, non-tarnish, and ready for your everyday adventures. Shop now and express your unique style!"
• •"Two best friends, one mission: to create beautiful, durable jewelry that's kind to your skin and your wallet. Join the Éclore family!"
• •"Your style, your story. Tell it with Éclore. 💖 New drops every Friday!"
• •"Real reviews, real results! ⭐⭐⭐⭐⭐ See why our customers love our handcrafted jewelry. Shop with confidence with our 90-day quality warranty."