Brand Tone

Elegant & Refined, Artisanal & Passionate, Story-driven & Meaningful, Approachable & Customer-focused

Brand Values

• •Craftsmanship & Quality
• •Sustainability & Ethical Practices
• •Timelessness & Elegance
• •Meaning & Story
• •Simplicity & Purity

Best Practices

• •Emphasize "Handcrafted" and "Artisanal": Consistently use terms that highlight the human touch, skill, and traditional techniques involved in creating the jewelry.
• •Weave in Storytelling: Connect products to inspiration, meaning, or the brand's journey. Explain the significance of gemstones or design motifs, like the "Talisman Necklace" inspired by turtles and Anatolian symbols.
• •Maintain an Elegant and Refined Vocabulary: Use words like "timeless," "elegant," "refined," "cherished," "serene," and "sophisticated" to describe the products and the feeling they evoke.
• •Clearly Communicate Sustainability and Ethical Values: When relevant (especially for product descriptions or 'About Us' sections), mention the use of recycled materials, ethically sourced stones, or sustainable practices.
• •Adopt a Warm, Appreciative, and slightly Poetic Voice: Engage with passion, mirroring the founders' love for their craft. When interacting with customers or describing products, use a tone that is both sophisticated and heartfelt, inviting them into the "Sadehane universe."

Social Perception

Highly Positive, Trustworthy & Reliable, Unique & Artistic, Valued for Sustainability

Copy Examples

• •Unveiling our new 'Whispers of Antiquity' collection. Each handcrafted silver necklace tells a story, echoing ancient artistry with a touch of modern elegance. Discover pieces designed to be not just worn, but cherished. #Sadehane #HandcraftedJewelry #TimelessElegance #SustainableLuxury #NewArrivals
• •Let the serene glow of our ethically sourced Aquamarine earrings bring calm to your every day. Hand-set in recycled sterling silver, these timeless studs are a whisper of the ocean's tranquility, crafted with passion and a commitment to sustainable beauty. Wear a piece of art, consciously made. #SadehaneJewelry #AquamarineEarrings #EthicalFashion #HandmadeWithLove #QuietLuxury
• •From a small workbench in Istanbul to your cherished jewelry box, Sadehane was born from a love for pure, simple design and the stories held within each piece. We believe in jewelry that’s not only beautiful but also meaningful and kind to our planet. Explore our world of handcrafted treasures and find your everlasting companion. #SadehaneStory #ArtisanJewelry #SustainableStyle
• •Beauty that doesn't cost the Earth. At Sadehane, we lovingly handcraft each piece of jewelry using recycled metals and ethically sourced gemstones. Adorn yourself with elegant designs that reflect your values. Shop our sustainable collection today and wear your story with pride. #EthicallyMade #SustainableJewelry #Sadehane #ConsciousLuxury #HandcraftedGoodness
• •Sadehane: Where traditional craftsmanship meets timeless design. Each piece meticulously handcrafted to tell its own unique story. Discover the art of slow luxury.