Brand Tone

Informative & Educational, Benefit-Oriented, Modern & Clean, Trustworthy & Safe

Brand Values

• •Health & Wellness
• •Innovation & Science
• •Quality & Efficacy
• •Self-Care & Empowerment
• •Natural & Non-Invasive Solutions

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone attributes (e.g., "Confident but not arrogant," "Scientific but accessible"), approved terminology, and a "do's and don'ts" list for language. Share this with everyone who creates content.
• •Prioritize Benefits Over Features: While technical specifications are important, always connect them back to how they improve the customer's life, health, or well-being. Use language that resonates with their desires and solves their problems.
• •Maintain Authenticity and Transparency: Be honest about what red light therapy can and cannot do. Use clear, straightforward language. If citing studies, ensure they are credible. This builds trust.
• •Use Consistent Terminology: Whether it's "red light therapy," "photobiomodulation," or specific product names, ensure consistency across all platforms and materials to avoid confusing the audience.
• •Educate and Empower: Position the brand as a knowledgeable resource. Use copy to educate consumers about the science and benefits of red light therapy in an understandable way, empowering them to make informed decisions about their health and wellness.

Social Perception

Growing Interest, Skepticism & Hope, Desire for Tangible Benefits, Price Sensitivity vs. Quality

Copy Examples

• •Headline: Unlock Your Skin's Natural Radiance. Discover Lumeance Red Light Therapy. Body: Tired of chasing fleeting results? Lumeance harnesses clinically-inspired red light technology to rejuvenate your skin from within. Experience visibly reduced fine lines, enhanced collagen, and a healthy, youthful glow. Safe, non-invasive, and designed for your life.
• •Social Media Post (Image: Person relaxing with a Lumeance mask): Text: Self-care just got a high-tech upgrade. ✨ Our Lumeance Red Light Therapy Mask delivers targeted wavelengths to revitalize your skin at a cellular level. Reduce inflammation, boost healing, and reveal your best skin yet. Tap to learn how! #Lumeance #RedLightTherapy #SkincareTech #HealthyGlow #AntiAging
• •Product Description Snippet (for a pain relief device): Text: Find Soothing Relief, Naturally. Lumeance Red Light Therapy targets deep tissue inflammation to ease aches and accelerate recovery. Reclaim your comfort and get back to doing what you love, without the side effects.
• •Email Subject Line: Is Red Light Therapy Your Missing Skincare Link? Email Body Excerpt: You've tried the creams, the serums... but are you addressing skin health at its core? Lumeance introduces advanced red light therapy, a scientifically-backed way to stimulate cellular repair and collagen production. See the Lumeance difference.
• •Ad Copy (Short & Punchy): Headline: Lumeance: Reveal Your Inner Glow. Body: Advanced Red Light Therapy. Visibly Younger Skin. Shop Now.