Brand Tone

helpful, informative, and value-oriented

Brand Values

• •Value for Money
• •Quality
• •Wide Selection
• •Customer Service (aspired)
• •Experience/Longevity

Best Practices

• •Prioritize Clarity and Helpfulness: Focus on providing clear product information, useful travel tips, and straightforward policies. Avoid jargon and make it easy for customers to find what they need.
• •Emphasize Value and Quality: Consistently highlight the balance between offering competitive prices and providing durable, reliable products from reputable brands.
• •Maintain a Positive and Encouraging Voice: Frame travel as an exciting and accessible experience. Use language that inspires confidence in both the products and the customer's travel plans.
• •Be Authentic and Transparent: Acknowledge the company's long history and family-owned roots to build trust. If addressing potential concerns (like shipping times or return policies), do so proactively and clearly.
• •Ensure Consistency Across All Channels: The helpful, value-driven tone should be evident on the website, in email communications, on social media, and in any customer service interactions. Training customer-facing staff on this tone is crucial to bridge the gap between the desired brand perception and actual customer experiences.

Social Perception

divided. Some customers appreciate the competitive pricing and product selection. A significant portion of online feedback expresses frustration with customer service, shipping, and the returns process. The brand is seen as a long-standing retailer, both online and with a physical presence. They carry well-known brands, which can lend some credibility.

Copy Examples

• •Travel Smarter, Not Harder. Your Journey Starts with the Perfect Bag. At LuggageBase, we've been helping adventurers find their ideal travel companions since 1971. Explore our curated collection of top-quality luggage at prices that make sense. Get expert advice and find the gear that’s truly going places – just like you.
• •Adventure-Ready. Wallet-Happy. Why choose between quality and price? LuggageBase brings you durable, stylish luggage from the brands you trust, without the premium price tag. From weekend getaways to epic expeditions, we’ve got your back (and your bag).
• •Decades of Trust, Miles of Adventure. As one of the original online luggage retailers, we know a thing or two about travel. Count on LuggageBase for a wide selection, great value, and the expertise to help you choose the right luggage for your next journey.
• •Pack Peace of Mind. Don’t let luggage worries weigh you down. LuggageBase offers quality bags designed to protect your belongings and make travel a breeze. Plus, with our helpful guides and friendly service, you're always ready for takeoff.
• •Your Travel Style, Elevated. Your Budget, Respected. Discover a world of choice at LuggageBase. Whether you're a frequent flyer or a casual vacationer, find luggage that matches your style and your needs, all while enjoying our commitment to great prices and lasting quality.